Mary Barra, Chair and CEO, General Motors: On The Road to an All-Electric Future

At the beginning of 2021, Mary Barra, Chair and CEO at General Motors, set an ambitious goal for the legendary automaker: end tailpipe emissions from new light-duty vehicles by 2035 and focus on the transition to an all-electric vehicle (EV) future. With the manufacturing capabilities, trained workforce, and the brands people know and love, she believes that GM is uniquely positioned to lead the EV transformation. But Barra is also a realist. She acknowledges that there are factors outside of GM’s control that will impact its long-term vision, one of the biggest being infrastructure. Barra joins the podcast to talk about GM’s goal to lead the industry into an all-electric future. She also discusses the changes happening within the company, including the technology inside its vehicles, the GM brand, the company’s “work appropriately” culture, and the evolution of its identity from a 20th-century car company to a 21st-century tech company.

Listen to this episode to learn:

  • The factors that will influence customers’ decisions to purchase electric vehicles

  • Why utility vehicles like Hummer EV can attract new customer groups who might have dismissed EVs in the past

  • How GM’s famous “dress appropriately” dress code — simplified by Barra when she was formerly the company’s VP of HR — inspired the company’s new “work appropriately” post-pandemic philosophy

  • Why culture change starts with values and behaviors — and holding everyone accountable (including CEOs!)

  • GM’s vision to “create a world with zero crashes, zero emissions, and zero congestion”

  • Barra’s advice on leadership and why women should never be afraid to speak up and have a point of view

You may be interested in:

C Space Hires Head of Tech

C Space Hires Head of Tech

Research Live

Global customer agency C Space has appointed Alan Zall as chief technology officer, sitting on the business’ executive leadership team. Zall was previously vice-president of North America cloud delivery at Cloud Technology Partners, which is part of Hewlett Packard. In his new role, which he started on 27th September, Zall will focus on developing in-house scalable tools to create better relationships between customers and clients.

Big Brothers Big Sisters Forges New Path with Corporate Partner

Big Brothers Big Sisters Forges New Path with Corporate Partner

massnonprofit news

What began as a corporate contribution to help Big Brothers Big Sisters of Eastern Massachusetts retain volunteer mentors during the coronavirus pandemic has blossomed into a fuller partnership that is projected to save the organization $700,000 over five years, the organization recently announced.

De-risking new launches for biotech: the customer advantage

De-risking new launches for biotech: the customer advantage

PharmaTimes

With the capital required to develop breakthrough biotech innovations, it goes without saying that when it comes time to bring these offerings to market, the stakes are high. And they are even higher among smaller biotech players, who take on an even greater amount of risk. So what does it take to create a successful product launch in biotech today? C Space Health Managing Director Corey Schwartz spoke to executives from across the biotech space to understand the barriers to successful launches, and what (customer) strategies led to their success.

Humanizing Sustainability

Humanizing Sustainability

Interview with Philipp Bolthausen, Creative Director of Baume & Mercier

Interview with Philipp Bolthausen, Creative Director at Baume & Mercier By Lidi Grimaldi and Matteo Corbellino, Express Arena Subject Matter ExpertsLet me cite Karl Lagerfeld, “Trends are the noise before defeat”. Trends are short-lived and can be extremely...