Mike Sepso: ‘Esports are a New Layer of Sports’

Subscribe to the Outside In podcast:

From Asia to the Americas, there are 320+ million esports fans around the world — and the audience is expected to double by 2020. But the professional sport of competitive gaming is not just another sport. It’s a new type of global entertainment. Mike Sepso is one of the pioneers of the modern esports movement. He and his partner, Sundance DiGiovanni, founded Major League Gaming, and, as SVP at Activision Blizzard, Sepso helped create and launch the Overwatch League, a new type of city-based, global esports league. Sepso joins the podcast to explain the origins of the esports phenomenon, why it’s poised for more incredible growth in the future, and why gamers are more welcoming for brands to play along than you’d expect.

Listen to this episode to learn:

  • A brief history of modern esports — from South Korea’s Starleague to the Overwatch League
  • Who are esports fans, and what is their culture?
  • Why a “fear of authenticity” should not stop brands from marketing to esports fans — as long as marketers don’t break one simple rule
You may be interested in:

A sense of community

A sense of community

by Bronwen Morgan
Research Live

Online research communities offer businesses a means of getting closer to their customers, generating insight and validating research findings – but they can also foster connection and empathy in uncertain times. C Space’s regional CEO Felix Koch shares his thoughts.

The Future Customer, as featured in The Times

The Future Customer As featured in The Times // Raconteur How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at? The Future Customer special report, published in The Times, looks at how COVID-19 has...

The Better Why

The Better Why

Raconteur

In the battle for relevance, why does the promise of big data alone still fail to deliver? Context holds the answer. 

Pamela Newkirk: Confronting the Reality of Racism in Corporate America

Pamela Newkirk: Confronting the Reality of Racism in Corporate America Subscribe to the Outside In podcast: America was founded on principles of justice and equality. Yet, it has never lived up to these ideals in regards to how citizens of color are...

Customer Inside: A Practitioners Guide to Online Communities

Customer Inside: A Practitioners Guide to Online Communities C Space partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that...