Monster: When Disruptors Get Disrupted
Monster is the original disruptor. But, over the years, the site that changed the way that people search for jobs itself got disrupted. Elliott Seaborn, SVP of Integrated Marketing at Monster, talks about how the company is using its strong brand and customers to regain its purpose of advancing lives.
Listen to this episode to learn:
- How Monster is turning itself around from a “vicious circle to a virtuous cycle”
- How customer insights and ideas became the company’s “connective tissue”
- Advice for people making the switch from agency-side to client-side
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What Retailers Need to Know to Own Customer Experience in the Apparel Industry
by Robert Howie (C Space)
Although the market has proven uncertain for several brands, retailers can survive these difficult times. For the apparel market to succeed in delivering better experiences for customers, it needs to go back to basics.