Rich Antoniello: What Defines Youth Culture?

Subscribe to the Outside In podcast:

Lots of companies copy what’s cool and relevant in youth culture. But what about the ones defining it? The brands that are starting — and owning — the conversation. Since the mid-2000s, Complex Networks has driven the cultural ethos behind hip hop, style, sneakers, music, sports, food, art, and design. With a catalogue of original content that includes shows like Hot Ones and Sneaker Shopping, licensing deals, live events, and a distribution strategy that reaches millions of loyal fans, Complex Networks is an entirely different type of media brand. CEO Rich Antoniello joins the podcast to explain just how the company does it and how Complex has an unapologetically “inside out” influence on what’s cool now…and what’s cool next.

Listen to this episode to learn:

  • The story behind ComplexCon and how it changed the perspective of the Complex brand
  • Why segmentation and fragmentation are permanent cultural shifts — so you better embrace constant iteration!
  • What building a dock can teach us about increasing reach without losing credibility and authenticity
  • Will expertise and the “magic” of creativity suffer at the expense of speed?
  • Why we’re about to experience the biggest shift in media and advertising we’ve ever seen — and why most aren’t prepared for it
  • Advice for those willing to “attack the white space”
You may be interested in:

Todd Unger, Chief Experience Officer, AMA: Engaging Physicians in a Digital Age

Todd Unger, Chief Experience Officer, AMA: Engaging Physicians in a Digital Age Subscribe to the Outside In podcast: Founded in 1847, the American Medical Association has a long history of advocating for physicians and advancing medicine in the United...

In Print: Our best thinking

In Print: Our best thinking delivered to your desk Every quarter, we publish the very best thinking from across our global network in In Print. It’s a physical magazine that brings together brilliant ideas, provocative thinking & our very latest insights. Everything...

The Right Insight

The Right Insight What makes a successful customer insights leader? Here’s a guide to the challenges and strategies of some of the best in the business. Robert Howie is Managing Director of growth at C Space, and previously led the...

Where Net Promoter Score Goes Wrong

Where Net Promoter Score Goes Wrong

by Christina Stahlkopf (C Space)
HBR

We surveyed over 2,000 consumers across the United States and the United Kingdom to take a fresh look at consumer advocacy behavior, free of any preconceptions or assumptions. The result: our Earned Advocacy Score™. Based on definable behavior that maps out detailed, clear, actionable data, our framework unpacks the context of actual earned advocacy, uncovers what is really driving the conversation, and provides targeted strategies for growth. Christina Stahlkopf, Associate Director at customer agency C Space, digs deeper…

Kelly Leonard, The Second City: Improv and Business Share the Same Stage

Kelly Leonard, The Second City: Improv and Business Share the Same Stage Subscribe to the Outside In podcast: The Second City is arguably the most renowned and important improv institution in the world. Tina Fey, Amy Poehler, and Stephen Colbert all honed...