Rita Gunther McGrath: What’s Next for Strategy?

Subscribe to the Outside In podcast:

Author and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies during times of uncertainty. She and Ian MacMillan created “discovery-driven planning,” a foundational idea for the lean startup methodology — and her bestselling book, The End of Competitive Advantage, is considered the definitive strategy playbook. McGrath joins the podcast to talk about how growth strategies and innovation have changed over the last few decades, how companies should be responding to these changes, and why spotting “strategic inflection points” can open a world of opportunities for businesses.

Listen to this episode to learn:

  • Why “arena thinking” is an imperative and should be prioritized over industry thinking
  • What inspired the thinking behind “discovery-driven planning”
  • Why aiming for a sustainable competitive advantage is actually a disadvantage for companies
  • Why blockchain will change a lot less in the short run, and a lot more in the long run
  • How technology has opened up the “marketization” of more business functions
  • A preview of McGrath’s forthcoming book about strategic inflection points: how to spot them, what to do about them, and how to convince your organization to act on them
You may be interested in:

Inflection Spotting

Inflection Spotting There’s a good chance that you’re lost right now. Perhaps something changed on your path, and you’re unaware that you’re headed in the wrong direction. The thing about being lost is that you’re usually lost for some time before you know...

What the Grocery Stores Holding Their Own Against Amazon Are Doing Right

What the Grocery Stores Holding Their Own Against Amazon Are Doing Right

by Amit Sharma
Harvard Business Review

A 2018 consumer survey by C Space found that shoppers were more likely to recommend and purchase repeatedly from brands that made them feel respected and understood.

The future of service stations

The future of service stations

by Ben Moncrieffe (C Space)
Quirk’s

As electric cars become more common, and consumers continue to seek outstanding CX, service stations and interstate rest stops need to rethink their purpose and design. 

Guy Kawasaki: Evangelist in Chief

Guy Kawasaki: Evangelist in Chief Subscribe to the Outside In podcast: Guy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself,...
Critical: Listening

Critical: Listening

Critical: Listening I was in New York City attending a conference on “social media listening” when a shelter-in-place alert flashed across my phone. In that moment, social media was what I wanted to listen to. Julie Wittes Schlack is...