We often hear stories about the genesis of a brilliant idea. Or we celebrate we the end result of a big, creative endeavor. But what about all the stuff that happens in between? The volatile moments of a project when there’s no clear end in sight, but the moments that are nonetheless critical to success. Scott Belsky, founder of Behance and the Chief Product Officer at Adobe, talks about his new book, “The Messy Middle,” and gives advice for how to navigate the highs, lows, and uncertain moments when embarking on a big, ambitious project.
Listen to this episode to learn:
- Why the overlap of a product team’s “last mile” and a customer’s “first mile” is so important for utilization and adoption
- How to manage the effects “organizational debt” and a team’s “immune system”
- The value of “conviction over consensus” when it comes to doing anything innovative
- The tendency of data to cause lowest common denominator thinking, and how intuition and empathy can get us out
You may be interested in:
What Retailers Need to Know to Own Customer Experience in the Apparel Industry
by Robert Howie (C Space)
Although the market has proven uncertain for several brands, retailers can survive these difficult times. For the apparel market to succeed in delivering better experiences for customers, it needs to go back to basics.
Customer experience metrics must be adaptable
by Sarah Ramirez
As more luxury brands are getting up to speed with ecommerce, companies also need to adapt how they value and measure customer experience.