Tina Sharkey, Brandless CEO: It’s Gotta Have Soul

Subscribe to the Outside In podcast:

Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO of Brandless, a fast-growing startup that’s putting everything from gluten-free hand cream to healthy snacks into the hands of more people at affordable prices. Sharkey says she’s “so done” with false narratives. Instead, she’s focused on scaling kindness. On the podcast, she explains the DNA of Brandless and how its success is rooted in trust, transparency, and community.

Listen to this episode to learn:

  • How to build a values-driven brand in a world where trust is eroding
  • Tools and tips for building a culture around customers (including handwritten thank-you notes!)
  • How the Brandless team looks to its community for insights, on everything from lifestyle choice to what’s on the label
  • What’s next for Sharkey, Brandless, and the growing do-good ethos
You may be interested in:

Kate Tellers, The Moth: Principles of Great Storytelling

Kate Tellers, The Moth: Principles of Great Storytelling Subscribe to the Outside In podcast: Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since...

Peter Fader: Customer Centricity is Not About “The” Customer

Peter Fader: Customer Centricity is Not About “The” Customer Subscribe to the Outside In podcast: Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and...

BAT companies prove the case for customer-centrism

BAT companies prove the case for customer-centrism

by Felix Koch (C Space)
Campaign

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

Jonah Berger: Social Influence and Word of Mouth

Jonah Berger: Social Influence and Word of Mouth Subscribe to the Outside In podcast: How does anything become popular? And what are the influences that dictate our decisions -- whether we’re conscious of it or not? Wharton School Professor Jonah Berger is...

Gary Pisano: Can Big Companies Really Be Innovative?

Gary Pisano: Can Big Companies Really Be Innovative? Subscribe to the Outside In podcast: Innovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they...