Twitter: The Art of Influence and Discovery

Subscribe to the Outside In podcast:

It seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn’t? Alex Josephson knows. He leads Twitter’s global brand strategy team, helping brands to create outsized impact and get attention on the platform. He joins the podcast to describe how Twitter, and the way brands use it, has changed over the years, and what it takes to get noticed in the Twitterverse.

Listen to this episode to learn:

  • The “discovery mindset” of Twitter users and how to tap into it
  • What sets Twitter apart from other social media platforms
  • The promise and power of a video tweet
  • How brands are using Twitter during live events like the World Cup to engage audiences and become a part of the conversation
You may be interested in:

How own label is making gains in the online grocery battle

How own label is making gains in the online grocery battle

by Angelina Mason
The Grocer

With the penetration of online grocery shopping growing steadily, especially among younger consumers, food retailers are making a concerted effort to flog more own-label products online. Richie Jones, C Space’s Director of Partnerships, comments.

The Fear of Driving and the Future of Not

The Fear of Driving and the Future of Not For those who find driving a stressful experience, the concept of autonomous vehicles looks promising. But the mobility sector hasn't quite cracked the issue of trust. What can the auto industry do to build this...

Best Agency above £20m and Best Place to Work: C Space

Best Agency above £20m and Best Place to Work: C Space

by Katie McQuater
Research Live

At the 2018 MRS Research Live Awards, C Space took the award for Best Agency above £20m for the second year in a row following continued growth and strong client retention. C Space was also awarded Best Place to Work this year, following a number of changes introduced to the agency’s HR and employee policies as part of wider inclusion efforts.

The surprising fragility of a powerful perk: company culture

The surprising fragility of a powerful perk: company culture

by Lila MacLellan
Quartz at Work

This is the story of how one company, C Space, attempted to solve the riddle of a strong culture in a more methodological way than most, first running an “audit” on its existing culture, then boiling down the fixes it needed to memorable mantras, and finally setting these new values loose in a successful course-correcting effort.

Here today, gone tomorrow?

Here today, gone tomorrow? We invited more than 1,000 consumers from Hatch — our proprietary mobile platform that allows consumers to answer critical business questions and engage with leading brands — to take a picture of something they think won’t exist...