ViiV Healthcare: Giving an Innovation Lab Direction
A pioneer in the online medical space, Dr. Thom Van Every brings a unique perspective to his role as Executive Director of the hive innovation unit for ViiV Healthcare. He and his team are thinking differently, tapping into the patient perspective to help advance innovations in HIV research, treatment and care worldwide.
Listen to this episode to learn:
- How a successful innovation lab partners with patients to help advance care for others
- Why innovation at a startup or corporation requires a deep understanding of the end user
- How a community of people living with HIV have inspired new tools that help them manage their care
- Why the entrepreneurial journey can feel like “running a race of unknown distance”
Learn more about this episode here.
You may be interested in:
The Collaborative Advantage7 Ways to Combine Big Data Methods with Active Customer Collaboration The huge promise of Big Data also lies in its biggest limitation. There’s a temptation to think that companies no longer need to bring the active, knowing, feeling human...
Getting the Most from an Online Customer Community
Harvard Business Review
Simply having access to customers in communities is no longer enough. Not when all your competitors have similar platforms. The differentiator is how you use those platforms to make your customers a strategic asset – what you do with the insights and how you draw inspiration from the community to align priorities, create meaningful change and, ultimately, generate new value.
Twitter: The Art of Influence and Discovery Subscribe to the Outside In podcast: It seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn't? Alex Josephson knows. He leads Twitter's global brand...
Thinking In Print: Our best thinking delivered to your desk Every quarter, we publish the very best thinking from across our global network in In Print. It’s a physical magazine that brings together brilliant ideas, provocative thinking & our very latest insights....
Report Customer Inside: A Practitioners Guide to Online Communities C Space partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that run them)...