ViiV Healthcare: Giving an Innovation Lab Direction
A pioneer in the online medical space, Dr. Thom Van Every brings a unique perspective to his role as Executive Director of the hive innovation unit for ViiV Healthcare. He and his team are thinking differently, tapping into the patient perspective to help advance innovations in HIV research, treatment and care worldwide.
Listen to this episode to learn:
- How a successful innovation lab partners with patients to help advance care for others
- Why innovation at a startup or corporation requires a deep understanding of the end user
- How a community of people living with HIV have inspired new tools that help them manage their care
- Why the entrepreneurial journey can feel like “running a race of unknown distance”
Learn more about this episode here.
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Stop & Shop Debuts Ads Focusing on Empathy
The Stop & Shop Supermarket Co. LLC has teamed with customer agency C Space on an advertising campaign, “You Got It,” featuring documentary-style TV commercials in which real customers go about their busy daily lives – and how the grocer can help them get stuff done.
Stop & Shop ad campaign spotlights ‘real people’
by Russell Redman
Stop & Shop is supporting the launch of a major store refresh program with an advertising campaign reflecting the chain’s customer-centric strategy. Called “You Got It,” the campaign takes a real-people approach in showing how Stop & Shop helps on-the-go customers navigate their daily routines so they could spend more time with their families. The documentary-style campaign, developed by Boston-based customer agency C Space, kicked off on television, radio, online video and out-of-home media on Friday in Connecticut and on Monday in Massachusetts, Rhode Island and New York.
Cut to Customer: Why Stop & Shop Selected C Space (an Agency That Doesn’t Do Advertising) To Do Their Latest Ads
Getting into consumers’ mindset: five emotional cues that drive sales and loyalty
by Sasha Fedorenko
Consumers that find retailers’ using the same set of emotional factors in their services found in strong human relationships including the relevance of experiences, ease of shopping, transparency in communications, understanding their needs and preferences and emotional rewards for their loyalty-are likely to spend and stay loyal, suggests a study by C Space.