Provocations from Act Don’t Act

Our new, immersive and co-creative experience brought consumers and brands together to discuss possibilities, worries and uncertainties based around 3 key consumer concerns. Control, Trust, Community.

C Space

(Full screen for biggest impact)

The uncertainty we’ve been experiencing lately had us peering into the near future – 3 years to be exact, to 2020. In July 2017, we trialled an experimental new way of working – crafting an immersive, interactive theatre experience to illuminate key themes we’ve heard bubbling up in conversations with UK consumers, and insights from expert interviews. We collaborated with interactive theatre makers, Coney, to bring the themes to life. With C Space’s customer experts and clients, we then explored the polarised provocations that surfaced from the perspective of brands. Watch the video above to see what it meant to us and our guests.

You may be interested in:

Scott Belsky of Adobe & Behance: “The Messy Middle”

Scott Belsky of Adobe & Behance: “The Messy Middle” Subscribe to the Outside In podcast: We often hear stories about the genesis of a brilliant idea. Or we celebrate we the end result of a big, creative endeavor. But what about all the stuff that happens...

Stop & Shop Debuts Ads Focusing on Empathy

Stop & Shop Debuts Ads Focusing on Empathy

Progressive Grocer

The Stop & Shop Supermarket Co. LLC has teamed with customer agency C Space on an advertising campaign, “You Got It,” featuring documentary-style TV commercials in which real customers go about their busy daily lives – and how the grocer can help them get stuff done.

Stop & Shop ad campaign spotlights ‘real people’

Stop & Shop ad campaign spotlights ‘real people’

by Russell Redman 
Supermarket News

Stop & Shop is supporting the launch of a major store refresh program with an advertising campaign reflecting the chain’s customer-centric strategy. Called “You Got It,” the campaign takes a real-people approach in showing how Stop & Shop helps on-the-go customers navigate their daily routines so they could spend more time with their families. The documentary-style campaign, developed by Boston-based customer agency C Space, kicked off on television, radio, online video and out-of-home media on Friday in Connecticut and on Monday in Massachusetts, Rhode Island and New York.

Getting into consumers’ mindset: five emotional cues that drive sales and loyalty

Getting into consumers’ mindset: five emotional cues that drive sales and loyalty

by Sasha Fedorenko 
Internet Retailing

Consumers that find retailers’ using the same set of emotional factors in their services found in strong human relationships including the relevance of experiences, ease of shopping, transparency in communications, understanding their needs and preferences and emotional rewards for their loyalty-are likely to spend and stay loyal, suggests a study by C Space.

5 Retailers With the Best Customer Experiences of 2018

5 Retailers With the Best Customer Experiences of 2018

by Jamie Grill-Goodman
RIS News

Trader Joe’s offers the best retail customer experiences of 2018, as revealed by a study from C Space. The study demonstrates that it’s the emotional aspects of customer experience that help companies stand out from the competition and create growth.

Randall Lane, Forbes: ‘Drama Critics of Capitalism’

Randall Lane, Forbes: ‘Drama Critics of Capitalism’ Subscribe to the Outside In podcast: Randall Lane has interviewed the world’s power players. Jeff Bezos, Emmanuel Macron, Donald Trump. Just to name a few. Now we’re interviewing him. As the chief content...

Nordstrom, Sephora among leaders in consumer connection

Nordstrom, Sephora among leaders in consumer connection

Luxury Daily

Department store chain Nordstrom is among the brands offering the best customer service experiences and emotional connectivity, according to a new report by global customer agency C Space.

Leading the Way for Customer Experience

Leading the Way for Customer Experience

Jet2.com

The [Customer, Experienced.] report by C Space shows that Jet2.com is the 5th best company for delivering a great customer experience. The study is based on almost 6,000 UK consumers who shared their opinions on more than 1,000 companies. The study asked customers to rate the companies against 21 emotional cues, including ‘They notice and appreciate my loyalty’, ‘They Understand My Needs’ and ‘They Make Customer Experience the Number One Job’.

Trader Joe’s, Costco, ALDI seen as experience leaders

Trader Joe’s, Costco, ALDI seen as experience leaders

SmartBrief

Trader Joe’s, Costco and ALDI do a great job connecting with customers emotionally and get high ratings on customer experience as a result, according to a study from the C Space agency. Consumers perceive these stores as superior when it comes to sharing their values, such as appreciating their loyalty, the report says.

The brands with the best customer experiences are…

The brands with the best customer experiences are…

Chain Store Age

Trader Joe’s, L.L.Bean, and Nordstrom were the retail brands the scored the highest in a report on the best customer experiences of 2018 by global customer agency C Space, a division of Interbrand Group of Companies. Amazon, Costco, REI, Bath & Body Works, Sephora and Aldi also made the top 25. (St.Jude Children’s Hospital was No. 1.)