Our new, immersive and co-creative experience brought consumers and brands together to discuss possibilities, worries and uncertainties based around 3 key consumer concerns. Control, Trust, Community.
(Full screen for biggest impact)
The uncertainty we’ve been experiencing lately had us peering into the near future – 3 years to be exact, to 2020. In July 2017, we trialled an experimental new way of working – crafting an immersive, interactive theatre experience to illuminate key themes we’ve heard bubbling up in conversations with UK consumers, and insights from expert interviews. We collaborated with interactive theatre makers, Coney, to bring the themes to life. With C Space’s customer experts and clients, we then explored the polarised provocations that surfaced from the perspective of brands. Watch the video above to see what it meant to us and our guests.
You may be interested in:
Stop & Shop customers star in new COVID-19 safe shopping campaign
by Russell Redman
In a new advertising campaign, Stop & Shop is turning to a trusted source to promote safe shopping practices during the coronavirus crisis: its customers.
Employee engagement vs the lockdown
by Kate Bassett
In this video, Professor Cary Cooper and C Space’s regional CEO Felix Koch talk to Management Today’s Kate Bassett on how to support workers during the COVID-19 crisis.
Recipe For Successful Parental Leave: Embed A Culture Of Support So That Parents Don’t Leave!
by Joy Burnford
Our UK Managing Director, Kathryn Blanshard, shares her tips on the key ingredients for parental success.