Veteran practitioners share watchouts – the challenges you might not predict at briefing stage but can solve with proper planning and which will give you the critical edge.
NEGLECTING THE ART OF ENGAGEMENT
“You have to be careful with the community because you have to manage member engagement. You have a duty of care; otherwise, as a resource it becomes over-used and its value can, ultimately, decline. You have to keep it healthy.”
European consumer and market Insight Director, Technology
DONT FORGET YOUR COMMUNITY IS A BRAND
When you think about “community engagement” it’s often to focus purely on member engagement – how active the various members of the communities are. However, it is just as important to invest time into building business engagement with the community as well.