Moving at the Speed of Business

Or how a little quantification can go a long way

The world we live in today comes with an unfamiliar set of demands. Companies, regardless of industry, must be as agile, swift, and decisive as possible. As researchers, we must generate and deliver customer knowledge in ways that are as pragmatic and flexible as the business demands.

Over the years, we have developed a multitude of solutions for surfacing and exploring insights, as well as validating them, quickly and in ways that can be disseminated, internalized and acted upon by our clients. For us, it has never been about “qual” or “quant.” Rather, we figure out the best way to generate the right kind of information to inform the problem at hand, and then work with clients creatively to take action and move at the speed of business.

Download this in-depth paper to learn examples of how our clients have:

  • Used quantitative methods to surface themes, reveal patterns, and get “underneath” self-reported observations to expose underlying motivations and emotional drivers.
  • Nimbly and efficiently validated insights when that is required, including speedy feedback, optimization, and selection of winning concepts.
  • Streamlined the product and concept development cycle, based on the strength of insights derived from qualitative methods.

Author
Manila Austin, Ph.D., VP of Research, C Space