The Future Customer

As featured in The Times // Raconteur

How has COVID-19 shifted your shopping mindset? Are you more mindful of the brands you shop at?

The Future Customer special report, published in The Times, looks at how COVID-19 has prompted extreme changes in consumer demands and spending patterns, the potential TikTok marketing holds, and what’s next for bricks and mortar retail. It explores the rise of secondhand fashion and the impact it is having on prices, sustainability, and retail business models. It examines why beauty brand companies need to show honesty and accountability if they are truly passionate about change and activism. The featured infographic looks at how COVID-19 might be building customers into more mindful shoppers.