A Better Why for Better Insights


Join Us on October 7th for our 2021 Global event


A Better Why for Better Insights

Join us on October 7th for the Global event

Last year, we changed the conversation with The Better Why conference and report, bringing together industry leaders to reveal how businesses — and insights — are shifting in an ever-turbulent landscape.

The conversation continues on Thursday, October 7, as we hold our 2021 event in Boston and digitally. You are welcome to join us, online or in person, to reflect on challenges, recognize peers and reimagine the future of insights.

Please provide us with your contact information, so we can send you additional details as they become available.

The Better Why Report

Hear from over 100 insights leaders on how to grasp the opportunity of this inflection point.

With recommendations for success, this report will leave you with inspiration about how to:

  • Structure the strategic and the tactical
  • Work more effectively with agency partners
  • Design your projects with purpose and at speed
  • Translate customer needs into business imperatives


The Better Why Conference

SEPTEMBER 24, 2020