How to generate breakthrough insights and drive impact
A conference for insights leaders
IN PARTNERSHIP WITH
The Better Why Conference
October 7th, 2021
8-11am PDT | 11am-2pm EDT | 4-7pm BST
Welcome
Jessica DeVlieger
Global CEO, C Space
Keynote
Duke Stump
Founder, Bonfire with Soul
Panel 1
A Leading Edge Through Insights
Panel 2
Better Results Through Better Relationships
Fireside Chat
Diane Hessan, Founder, C Space & Meghan Maupin, Founder and CEO, Atolla
Impact Awards
Winners announced live
Conference
8am PDT l 11am EDT l 4pm BST
Welcome
Jessica DeVlieger
Global CEO, C Space
Jessica is the Global CEO for C Space, the Customer Agency. In her role, Jessica focused on helping clients navigate the exponential pace of change with customers as their North Star; and creating an engaged workforce with a shared purpose of making business more human.
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C Space is a part of the Interbrand Group of Companies and has a client list that includes 36 companies from the Fortune 100; as well as an impressive list of early-stage businesses. Prior to taking on the Global CEO role, Jessica was the President of the Americas where she oversaw consistent growth and helped introduce a range of new services including Customer Strategy and C Space’s proprietary Customer Experience Code.
Earlier in her career, Jessica held a variety of roles in the media and marketing space, including a 5-year stint working for Harpo Production, Oprah Winfrey’s production organization. In her role at Harpo, Jessica built and led the development team and was responsible for helping the Oprah Show evolve from a talk-show format to more experiential programming including the famous “Your Get a Car” show as well as trips to the Oscars, the Oprah & Gayle Road Trip and rebuilding after Hurricane Katrina.
Jessica is a board member for Positive Tracks, a youth empowerment organization that combines philanthropy with athletics to get kids active in both, and she is a member of the Executive Committee for the Boston Chamber of Commerce.
Conference
8:15am PDT l 11:15am EDT l 4:15pm BST
Keynote
Duke Stump
Founder, Bonfire with Soul
One of Forbes Top 50 Game Changing CMOs, Duke Stump’s visionary approach has helped build iconic brands that connect with their customers for life, including NIKE and lululemon.
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In this powerful keynote address, Duke will share his perspective on why humanity and soul must be at the heart of every business, in order to build a better brand and a better world.
Conference: Panel 1
9am PDT l 12pm EDT l 5pm BST
A Leading Edge Through Insights
Hear from leaders using insights to make an impact and drive change for their companies and customers.
The right insights can supercharge any business. Uncovering those insights, however, is a challenge that requires foresight, agility and integration. Find out how top executives have developed game-changing insights to transform their companies and better serve their customers in an ever-evolving and ever-more-connected landscape.
Key takeaways
- Anticipating customer needs.
- Embracing an agile and integrated approach.
- Harnessing data and revealing human truths.
- Delivering strategies and solutions at speed.
Viktor Olivemark
Global Insights Manager at Ikea
Kirsten Lewis
Director, User Research, Experience Design, Product Development at Sonos
Nick Coates
Ph.D. Director, CX
Conference: Panel 2
9:45am PDT l 12:45pm EDT l 5:45pm BST
Better Results Through Better Relationships
Relationships matter. For every business. At every level. Building strong connections internally and externally is something that leading companies have in common. In this panel, we will explore how building empathy and bringing more voices to the conversation result in better insights and greater impact.
Key takeaways
- Unleashing the power of collaboration.
- Bringing in more voices and perspectives.
- Maximizing relationships to unlock opportunities.
- Building empathy and driving change.
Julia Kirkpatrick
Director, Brand Research, Pinterest
Edwin Wong
SVP Insights and Innovation, Vox Media
Caryn Akons
SVP Research & Insights, Citi Retail Services
Manila Austin
Ph.D. VP, Research
Conference: Fireside Chat
10:20am PDT l 1:20pm EDT l 6:20pm BST
What does it mean to build a more human business?
Self-care and customization are the two biggest buzzwords of the moment, and data has a reputation for being extractive, so how can brands use data in service of the customer, rather than to commodify the customer? How can data build deeper relationships, build trust, reduce churn, and extend lifetime value?
Atolla is a new algorithm-based skin-care brand that’s taking the beauty category by storm – bringing customized serums to the masses, offering a simplified, custom skincare system with custom products and virtual guidance. Built on trust, transparency and added value, the bespoke beauty brand was founded by CEO, founder (and MIT graduate) Meghan Maupin and recently acquired by Function of Beauty.
This discussion between Diane Hessan and Megan will cover how technological innovation in combination with customer data and insight has led to a deeper relationship with customers and commercial growth.
Meghan Maupin
Founder and CEO, Atolla
Diane Hessan
Founder, C Space
The Better Why Impact Awards
Celebrating the teams who are transforming customer insight into strategic advantage
Meet your judges
Karin Jørgensen
Director, Head of Brand, Shopper and GTM Center of Excellence, The LEGO Group
Kevin Taylor
Global Head of Brand and Consumer Insights, Google
Paul Logue
SVP and Global Head of Insights, SAP
Jolan Simpson
Marketing, Research, and Technology SVP, Truist
Estrella Lopez Brea
Head of Insights for the Europe and Australia Region, General Mills
Whitney Dunlap
Founder, Insights in Color
Award Categories
FUTURE-BACK AWARD
Staying ahead of the customer
Award will be given to a program that has used foresight to get ahead of changing customer expectation and has led to impact on business or customer outcomes.
AGILITY IN INSIGHTS AWARD
Working at the speed of the customer
Award will be given to an insights program that flexed with rapidly changing customer needs to enable rapid decision making aligned to customer outcomes. The program must have had an impact on business outcomes.
INSIGHTS INCLUSIVITY AWARD
Leading Change for Better Business
Award will be given to an insights program that has had a measurable impact on either organizational (internal) or customer (external) inclusivity practices. The program must have had an impact on inclusivity outcomes.
CUSTOMER-RELATIONSHIP AWARD
Do you truly ‘get’ your customer?
Award will be given to a project or program that combines insight and relationship design to drive a customer-centric outcome. The program must have had an impact on customer or company.
BEST-OF BETTER WHY
THE BETTER IMPACT AWARD
Championing the customer as a true disruptive force for business
Award will be given to an organization in which growth can be directly attributed to insights, customer experience or customer relationship design programs. Must have had an impact on growth metrics, for example, revenue, or customer lifetime value.
IN PARTNERSHIP WITH
