Beyond NPS: Unlocking Customer Advocacy

Since its introduction in Harvard Business Review 16 years ago, Net Promoter Score (NPS) has become widely accepted as a foundational way to measure and manage business.

But at C Space, we have come to believe that NPS provides mostly broad strokes, akin to a compass, pointing companies in the right direction. We approach business questions from a customer centric and not a brand centric point of view. Although not mutually exclusive, this often requires an approach with a different frame of reference.

Download below to learn more about a framework for measuring consumer advocacy.


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*“Women’s Health Care Market by Drugs (Prolia, Xgeva, Evista, Mirena, Zometa, Reclast, Nuvaring, Primarin, Actonel), Application (Female Infertility, Postmenopausal Osteoporosis, Endometriosis, Contraception, PCOS, Menopause) – Global forecast to 2024.” Markets and Markets, Accessed 8 July 2021.