Big Data: “A Fishing Expedition on Steroids”

Michael Solomon, Professor of Marketing at Saint Joseph’s University, is with us to explain why marketing isn’t about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.

Listen to this episode to learn:

• Why big data can sometimes mislead
• The value of marketers giving up control of their brand
• Why the line between consumer and producer is blurry
• How consumers’ desires for perfection can work in a brand’s favor

Learn more about this episode here.