At a recent event with Innovation Leader, we explored threats and ways to protect the human perspective in the corporate innovation process.
Consultancy Director, Richie Jones describes how our recent Act. Don’t Act event shone a light on some of the things brands care about that consumers don’t.
When compelling human stories are well-told through film, they often ripple throughout organizations with a sense of urgency, helping to drive customer-inspired changes across their organization.
JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, explains how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Ali Velshi, MSNBC Anchor and Business Correspondent for NBC News and MSNBC, joins the Outside In podcast to talk about the big issues of our time: fake news, the global decline in trust, corporate responsibility, wealth inequality, and Donald Trump.
The diversity of London’s people has built it into a world capital. Open innovation, or OI, works on a similar principle. The best ideas can be found beyond an organisation’s four walls, finding better solutions by engaging a diverse range of experts.
Great leaders are made, not born. Harvard Business School professor and historian Nancy Koehn shares lessons in leadership from her new book, Forged in Crisis: The Power of Courageous Leadership in Turbulent Times.
The Boston Celtics are one of the world’s most popular and valuable pro sports teams. Celtics President Rich Gotham talks about the business side of sports and how the team is growing the brand around the world.
Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Our new, immersive and co-creative experience brought consumers and brands together to discuss possibilities, worries and uncertainties based around 3 key consumer concerns. Control, Trust, Community.
A recent C Space study of 750 US-based Millennials, predominantly female, points to the issue: a disconnect between Millennial consumers and the financial services industry.
How are consumers’ relationships with their money evolving?
What is the impact of uncertainty on consumer buying behaviour?
How can brands plan for periods of uncertainty?
Michael Solomon, Professor of Marketing at Saint Joseph’s University, explains why marketing isn’t just about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.
Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury and performance. Joanne Pearson, the company’s director of global customer insights, describes how Jaguar Land Rover also excels at understanding what customers need by entering their worlds to reveal it.
When it comes to our health, what drives our need for online social engagement? How can brands connect with us more effectively?
How do patients and consumers view chatbots in healthcare? Friend or foe? Here are seven things they’ve told us on the communities
Innovation is hard. At big companies, that’s an understatement. Scott Kirsner, journalist, author, and editor & co-founder of Innovation Leader, helps us understand why, and what big companies can do about it.
How can I scale human-ness?
What parameters can I use to guide relationships with consumers?
What should I prioritise when it comes to customer experience?
A new immersive and co-creative experience from C Space in partnership with Porter Novelli and Coney
With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.