CQ17: Unlocking Customer Inspired Growth. Find out more.

Ford’s Futurist: What’s Ahead in 2018?

This is an important moment for brands. Sheryl Connelly, futurist at Ford Motor Company, shares key insights from the 2018 Ford Trends Report and connects the dots on how global issues are changing our lives and shaping business.

Hyatt Hotels: Knowing What to Innovate Next

Hyatt Hotels Corporation is one of the world’s leading hospitality brands. Jennifer Kirby, Managing Director of Innovation at Hyatt, joins the Outside In podcast to talk about how her team finds, tests, and prioritizes which new ideas to pursue in order to create and deliver the very best guest experiences.

JetBlue: Inspiring Humanity in Travel

JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, explains how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.

Open for progress

The diversity of London’s people has built it into a world capital. Open innovation, or OI, works on a similar principle. The best ideas can be found beyond an organisation’s four walls, finding better solutions by engaging a diverse range of experts.

Provocations from Act Don’t Act

Our new, immersive and co-creative experience brought consumers and brands together to discuss possibilities, worries and uncertainties based around 3 key consumer concerns. Control, Trust, Community.

Winter is coming

How are consumers’ relationships with their money evolving?
What is the impact of uncertainty on consumer buying behaviour?
How can brands plan for periods of uncertainty?

Big Data: “A Fishing Expedition on Steroids”

Michael Solomon, Professor of Marketing at Saint Joseph’s University, explains why marketing isn’t just about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.

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