This is an important moment for brands. Sheryl Connelly, futurist at Ford Motor Company, shares key insights from the 2018 Ford Trends Report and connects the dots on how global issues are changing our lives and shaping business.
Paul Bosher, Global Head of Consumer Planning & Insights at Walgreens Boots Alliance, explains how his team serves as the voice of the consumer, holding the business to account, and helping the company grow its brand business portfolio.
Chegg may have a funny name, but this fast growing company is breaking all the “stupid rules” of education. It hinges on one mission: students first. Dan Rosensweig, Chegg’s CEO, shares how his company is aligning education with modern life.
The autonomous vehicle revolution isn’t coming. It’s here. And let’s face it. We’re all concerned.
David Robertson, MIT Sloan Senior Lecturer, speaker, and author joins the Outside In podcast and explains why any innovation success – whether it’s a sports drink or a plastic brick toy – is cyclical and requires looking both inward, at the brand’s essence, and outward, at customers.
Hyatt Hotels Corporation is one of the world’s leading hospitality brands. Jennifer Kirby, Managing Director of Innovation at Hyatt, joins the Outside In podcast to talk about how her team finds, tests, and prioritizes which new ideas to pursue in order to create and deliver the very best guest experiences.
At a recent event with Innovation Leader, we explored threats and ways to protect the human perspective in the corporate innovation process.
Consultancy Director, Richie Jones describes how our recent Act. Don’t Act event shone a light on some of the things brands care about that consumers don’t.
When compelling human stories are well-told through film, they often ripple throughout organizations with a sense of urgency, helping to drive customer-inspired changes across their organization.
JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, explains how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Ali Velshi, MSNBC Anchor and Business Correspondent for NBC News and MSNBC, joins the Outside In podcast to talk about the big issues of our time: fake news, the global decline in trust, corporate responsibility, wealth inequality, and Donald Trump.
The diversity of London’s people has built it into a world capital. Open innovation, or OI, works on a similar principle. The best ideas can be found beyond an organisation’s four walls, finding better solutions by engaging a diverse range of experts.
Great leaders are made, not born. Harvard Business School professor and historian Nancy Koehn shares lessons in leadership from her new book, Forged in Crisis: The Power of Courageous Leadership in Turbulent Times.
The Boston Celtics are one of the world’s most popular and valuable pro sports teams. Celtics President Rich Gotham talks about the business side of sports and how the team is growing the brand around the world.
Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Our new, immersive and co-creative experience brought consumers and brands together to discuss possibilities, worries and uncertainties based around 3 key consumer concerns. Control, Trust, Community.
A recent C Space study of 750 US-based Millennials, predominantly female, points to the issue: a disconnect between Millennial consumers and the financial services industry.
How are consumers’ relationships with their money evolving?
What is the impact of uncertainty on consumer buying behaviour?
How can brands plan for periods of uncertainty?
Michael Solomon, Professor of Marketing at Saint Joseph’s University, explains why marketing isn’t just about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.
Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury and performance. Joanne Pearson, the company’s director of global customer insights, describes how Jaguar Land Rover also excels at understanding what customers need by entering their worlds to reveal it.