Bluemercury’s Barry Beck: Luxe Beauty Meets Anthropology

Subscribe to the Outside In podcast:

It’s been called Macy’s “secret weapon,” its engine for innovation and growth. Since Barry Beck and his wife Marla Beck started Bluemercury in 1999, and sold it to Macy’s in 2015, the luxury beauty retailer has been disrupting the beauty-sphere. In this episode, Barry Beck reveals the art behind the science of growing a luxury retail powerhouse and why Bluemercury’s obsessive focus on people, product and place has the beauty industry blushing with envy.

Listen to this episode to learn:

  • How a retail store can be an innovation laboratory
  • Why hiring “beauty junkies” was a major breakthrough
  • An anthropological approach to customer engagement
  • Is men’s makeup where beauty’s headed next?