Boston Celtics: The Global Business of Sports, Fans, and Legacy

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The Boston Celtics are one of the world’s most popular and valuable pro sports teams. Celtics President Rich Gotham shares how he engages with passionate fans, turning them into profitable customers.

Listen to this episode to learn:

  • How Gotham helped turn the Celtics from “an under-managed asset” to a high-functioning business operation
  • Why the value of pro sports is increasingly about “creating experiences and access through content”
  • How the NBA and the sport of basketball is growing internationally

Learn more about this episode here.