Building high-impact customer-centric digital therapeutics

This article is part of a year-long, 25th anniversary series that explores where insight communities have been, where they are today, and the market and customer trends that are shaping where C Space is taking insight communities next.

Are you a biotech, pharmaceutical or digital therapeutic company looking to innovate through user experience (UX) research? At C Space, we believe the key to successful digital health innovation lies in designing products with – rather than for – your end user. We’ve seen firsthand the difference it makes when a company takes an outside-in approach, starting with the core customer to deeply understand their needs, pain points and experiences before focusing on weaving the customer insights more broadly into product development.

We know that to launch a successful, customer-centric product, it matters when you bring the customer to the table. For example, if you’re only focused on gathering customer feedback post-launch, you’ve forfeited your ability to shape what the product is with users’ needs in mind. To de-risk a product, bring your customer in from the inception of the product idea, co-creating where there are white space opportunities. Spend time uncovering and understanding your customers’ unmet needs upfront and continue to consider your customer as a strategic partner throughout iterations of the product through to launch. Then, keep the conversation going with customers post-launch to adjust your product in accordance with customers’ evolving needs. By developing your product with your customer, you build mutual value between your brand and your users.

Leveraging insight communities as our core platform for conducting user experience research, we have a tried-and-true method to iteratively testing and developing digital therapeutic (DTx) products and strategy. Here’s the C Space approach:

Before delving into product development, our team of UX research experts conducts a thorough evaluation of the product landscape to assess white space opportunities for your product innovation.

We deep dive into thoroughly understanding the needs and pain-points of your target audience to illuminate your audience’s user experiences and market gaps to spark product ideation.

We co-create alongside your target audience, focusing on feature testing and user experience-based design. We can help your team create a product development roadmap prioritizing where to focus first based on customer needs and help you create designs (static or clickable) for testing against evolving market demands.

We de-risk your product through pre-launch testing and ensure it meets the needs of your audience post-launch. We can validate your product through usability, beta or longitudinal testing to continuously optimize the user experience based on your audience’s evolving needs and expectations.

Leading up to and following launch, we can help you reach the right audience with curated and designed marketing content to help bring it to life with your actual users, including patients, caregivers and healthcare professionals.

We believe relationships are the source of results. Our insight community platform not only enables us to reach participants faster than traditional market research, but it also allows us to facilitate deeper quality insights and unlock creative thinking through the trusted relationships we build with those participants. By iteratively tapping into your target audience, whether that’s patients, caregivers, or healthcare professionals, we help facilitate the integral role customers play in shaping your product at every step of the process – allowing your customer to leave their mark on your product and for your product to be built with the users’ needs at its core. Learn more in our guide linked below, Customer Inside: Building the Next Generation of Insight Communities.

Ready to partner with C Space to develop impactful digital therapeutics that improve the lives of your users? Let’s connect!