Citizens Bank CMO: Reaching the Employees in “the Middle”

Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.

Listen to this episode to learn:

• Why Net Promoter Score is one tool in a system to drive customer loyalty
• Practical ways to encourage mid-level colleagues to feel invested in customer success
• Why companies need to think differently about customers and challenge assumptions

Learn more about this episode here.