Citizens Bank CMO: Reaching the Employees in “the Middle”
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Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Listen to this episode to learn:
- Why Net Promoter Score is one tool in a system to drive customer loyalty
- Practical ways to encourage mid-level colleagues to feel invested in customer success
- Why companies need to think differently about customers and challenge assumptions
Learn more about this episode here.