Consumer Reports CEO: Consumers as Changemakers
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Consumer Reports has been on the consumer’s side for more than 80 years. The non-profit organization serves more than six million paying members, accepts no ads, and buys every product it reviews — from cars to food to smartphones. CR also has an award-winning investigative reporting team that rigorously exposes unsafe products and services, and an advocacy division that secures strong pro-consumer policies and practices in government and across industries. President and CEO Marta Tellado, Ph.D., gives an inside look into the organization and how it works with consumers and manufacturers to create greater transparency and better products.
Listen to this episode to learn:
- How emotional and functional values are both at play when a consumer makes a decision
- How data privacy concerns and the digital world are changing how we judge products
- Why marketing can be effective and educational — until it misleads
- How Consumer Reports works directly with manufacturers to make products safer