Ford Motor Company: A New CMO’s First Act

Joy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator — and shares how her background with finance and customer service has prepared her for what’s ahead.

Listen to this episode to learn:

• New technology trends that are reshaping the driving experience
• Insights that inform the design of luxury vehicles for Chinese and millennial consumers
• The role dealers play in shaping the future of the buying experience