Global Hotel Alliance CEO on Building Loyalty Through Experience

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With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.

Listen to this episode to learn:

  • Why it’s important to innovate with consumers and stop chasing the competition
  • How to create a loyalty program that isn’t just about the points
  • What it means to provide local experiences on a global scale

Learn more about this episode here.