How Can Marketers Close the Empathy Gap?

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Professor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today.

Listen to this episode to learn:

  • How having a deep understanding of customers increases marketing’s efficacy
  • Why marketers need to shift their mindset away from brand differentiation
  • Why marketing leaders are in a unique position to close the customer empathy gap

Learn more about this episode on The Huffington Post.