How Can Marketers Close the Empathy Gap?
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Professor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today.
Listen to this episode to learn:
- How having a deep understanding of customers increases marketing’s efficacy
- Why marketers need to shift their mindset away from brand differentiation
- Why marketing leaders are in a unique position to close the customer empathy gap
Learn more about this episode on The Huffington Post.