HPE on Transforming the Research Function Into a Consulting Agency

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Paul Logue, Vice President of Growth Analytics, Market Insights and Customer Experience leads a team at Hewlett Packard Enterprise (HPE) tasked with unearthing hidden customer insights. Just don’t call them the research department.

Listen to this episode to learn:

  • How to take an integrated approach to delivering actionable customer intelligence across the business
  • Why conditioning the organization to partner with you as an “agency” is worthwhile
  • Why sometimes saying “no” delivers the best outcomes

Learn more about this episode on The Huffington Post.