Jaguar Land Rover: Understanding Every Customer’s Perspective (Even the Dog’s)

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Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.

Listen to this episode to learn:

  • Why “customer-first” is an advantage in the competitive global luxury automotive space
  • How to build internal collaborative teams around empathy for the customer
  • Practical techniques to employ for getting inside the lives of global customers

Learn more about this episode here.