Keds CMO on Being a ‘Student of Her’ for 100 Years
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Since 1916, Keds has a built its iconic footwear brand on understanding what women want. Keds CMO Emily Culp visits the podcast to talk fashion, female empowerment, and understanding “her.”
Listen to this episode to learn:
- How a centenarian brand stays relevant and desirable in 2017
- The nuances of understanding and connecting with modern female consumers
- How to maintain a culture of fast learning and constant testing
Learn more about this episode here.