Lego & Gatorade: Innovation as “Dating” Your Customers, Not Fighting Competitors
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David Robertson, MIT Sloan Senior Lecturer, speaker, and author explains why any innovation success – whether it’s a sports drink or a plastic brick toy – is cyclical and requires looking both inward, at the brand’s essence, and outward, at customers.
Listen to this episode to learn:
- How Lego, Gatorade, and GoPro have overcome adversity by innovating around their core brand offerings
- The key question every brand must ask themselves before innovation
- Why brands must look at innovation as “dating not fighting” – “dating” your customers not fighting your competitors
- How to innovate within the boundaries of the brand
Learn more about this episode here.