Hasbro: A Blueprint for Play

Play is a product of our imagination and creativity. It’s up to play companies to turn great play ideas into fun experiences, then get them to market, fast. And there’s no bigger “play company” in the world than Hasbro. It owns classics like Nerf, Transformers, My Little Pony, Play-Doh, and Monopoly. Jane Ritson-Parsons leads Hasbro’s global brand and consumer teams. She visits the podcast to talk about how her team observes what’s trending in consumers’ worlds and works with them to design play into every part of their lives..

Listen to this episode to learn:

• Why storytelling and consumers are at the center of Hasbro’s “brand blueprint”
• How inspiration for new products can come from unexpected sources
• How Hasbro stays close to consumers — from “HasLab” to “HasCon”
• The Alexa effect, cheating at Monopoly, and the future of play