Press

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

by Christina Stahlkopf (C Space)
Skift

Loyal customers may love your product and service, but the goal is to get them to spread the word. Christina Stahlkopf explains everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

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Where Net Promoter Score Goes Wrong

by Christina Stahlkopf (C Space)
HBR

We surveyed over 2,000 consumers across the United States and the United Kingdom to take a fresh look at consumer advocacy behavior, free of any preconceptions or assumptions. The result: our Earned Advocacy Score™. Based on definable behavior that maps out detailed, clear, actionable data, our framework unpacks the context of actual earned advocacy, uncovers what is really driving the conversation, and provides targeted strategies for growth. Christina Stahlkopf, Associate Director at customer agency C Space, digs deeper...

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2019 Research Live awards finalists revealed

Research Live

UK – Global customer agency C Space is among the finalists for this year's Research Live awards. They have been shortlisted for: Global agency of the year, best place to work and business impact of the year (UK).

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How Financial Brands Can Win Back Trust in the US & UK

by Christina Stahlkopf (C Space)
WARC

Christina Stahlkopf, Associate Director at customer agency C Space, looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.

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C Space launches 'Customer as a Service' scheme

Research Live

UK – Global customer agency C Space has consolidated its insight offering by launching a new toolkit, ‘Customer as a Service’ (CaaS).

press

Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’?

by Samuel Scott
The Drum

Christina Stahlkopf, Associate Director of research at customer agency C Space, uses a theme park as a hypothetical example of how companies can understand the context of a NPS score.

press

Research experts even more vital in big data era

by James Gordon
Raconteur

For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”. C Space Regional CEO, EMEA & APAC, Felix Koch provides comment.

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Interbrand and C Space launch Customer Experience tool

Research Live

US – Brand Consulting Group’s two agencies, brand consultancy Interbrand and customer agency C Space, have partnered on a new integrated customer experience offering, Interbrand X.