Two Companies, One Goal: Designing a Winning Customer Experience at Verizon and The Nature’s Bounty Co.
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The Nature’s Bounty Co. is a health and wellness company. Verizon, telecommunications. Customer centricity is an operational imperative for both. Chief Customer Officer at The Nature’s Bounty Co., Andrew Archambault, and Verizon’s Head of Customer Experience Innovation, Justin Reilly, explain why customers are the ultimate disruptors.
Listen to this episode to learn:
- Advice from two leaders operating in different industries about how to make customer centricity a core operational imperative within an organization
- How Nature’s Bounty Co. spends a lot of time with two key customer groups, shoppers and retail partners, to make the point-of-purchase experience less overwhelming and more rewarding
- Why Verizon regularly co-creates with customers and how these “largely transformative” co-creation sessions add a human element to the company’s products and experiences
Learn more about this episode on The Huffington Post.