Walgreens Boots Alliance: A Beauty Business within a Global Retailer
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Walgreens Boots Alliance is one of the world’s largest pharmacy, beauty, and wellness retail brands. It makes a range of its own products, too. Paul Bosher, Global Head of Consumer Planning & Insights at Walgreens Boots Alliance, explains how his team serves as the voice of the consumer, holding the business to account, and helping the company grow its brand business portfolio.
Listen to this episode to learn:
- Methods that WBA uses as a retailer and a manufacturer to understand shoppers
- How to use data in combination with human understanding to launch and market new products
- The WBA products and in-store experiences that differentiate and delight in the era of Amazon
- WBA’s mission to create “the world’s best insights team”
Learn more about this episode here.