Our approach is faster and more cost effective than traditional research, consulting, and innovation approaches – and it’s way more fun.
We work with 200+ of the world's best brands (and 200,000+ of their customers in 96 countries) to solve challenges as diverse as:Product & Service planningComms planningCustomer segmentationBrand & Product positioningConcept developmentMarket entry planningAudience understandingCustomer experience
We solve business problems from the customer’s perspective
Perspective is everything.
We reframe the commercial challenge by considering the issue from the customer’s point of view – to define the intersection between people and profits.
Everyone can be creative.
We give people the tools, permission, and environment to play and problem solve.
Relationships are the source of results.
We go beyond the transactional to get at the magic ingredient that changes everything – the connections between people.
Breakthroughs come from unreasonable requests.
We apply and remove constraints to get at the unsaid deeper human needs that could be better met.
Collaboration builds belief.
We bring together agencies, experts, customers and companies to create buy-in for new ideas.
We built the tools that defined a category
We have a system of technology to grow, nurture and sustain relationships with consumers, experts and clients. As consultants, this enables us to engage people more creatively – to get them to express what lies beneath the surface. With every bit of technology we develop, we ask ourselves, “How do we design this to foster better relationships?”
We build ongoing relationships with the customers most important to solving a company’s challenge. Communities provide deep connection, fast turnaround, and the greatest ROI.
We provide access to customers beyond the core of a community to get quick reads from different audiences without the expense of pricey quant studies.
We socialize compelling human stories with key stakeholders to get insights in the hands of the people who need them most, in a way that is faster and more engaging than emailing around decks.
We provide creative methods for people to express themselves differently – coming at tough challenges in new and unexpected ways.
An insight is only as valuable as the impact it creates
Our teams are experts in making sure customer thinking is front-of-mind across our clients’ businesses. They raise the profile and visibility of key insights – ensuring the work is seen, heard and acted on…so our clients can create change.