Our Customer Experience Code (CXC), designed with 95,000 customers over eight years, measures both the rational and emotional aspects of customers’ experiences. And it’s the key to unlocking NPS.

It flips the company-centric narrative and reframes advocacy through a customer lens, asking: “Do we ‘get’ you? Do we make you feel smart and respected? Do we put you first?”

Find out how it works, plus the brands that customers believe provide the best experiences.