Welcome to Arenas.
A customer-inspired approach to foresight and competitive advantage.
Today’s competitive landscape is more complex than ever.
As technology evolves and expectations shift, the lines between categories and industries are blurred.
C Space Arenas is a new way of looking at competition, based on human motivations – not categories – and the trends that are driving change in consumers’ lives.
We believe that customers are the most inspiring force in business. Co-creating with customers helps companies uncover latent growth opportunities (and existential threats).
Our multidisciplinary approach includes the very best customer, brand and industry experts across the globe, offering a unique view on emerging opportunities and pointing to differentiated strategic advantage.
Our Arena’s Approach puts human motivation at the heart of the competitive landscape.
HOW BRANDS CAN PLAY A BIGGER ROLE IN PEOPLE’S LIVES
Explore C Space’s Arenas.
Dwell
This work explores how customers are living today, where they live and why they live there.
Connect
More than just connectivity, Connect is about the human truths driving our desire to connect.
Play
More than just a battle for attention, Play is the beating heart of a cultural revolution.
EXPLORE OUR LATEST ARENA: DWELL
Home is where our days start and end.
The relationship you have with your home is arguably one of the most important relationships you will ever have in your life.
Katie McCrory
Communications Leader, IKEA Retail (Ingka Group), Curator of the IKEA Life at Home Report
When it comes down to it, all brands are in the business of life at home. Whether you’re a tech company, a health company, a food company or a home furnishing company (and arguably IKEA is across all of these), you have to acknowledge that home is the starting point of everyday life. Life at home, then, is not just a marketing category, but something that cuts across every single interest we have as brands and as companies.
Interested in learning more about the Arenas your brand plays in?
Get in touch to discuss the unexpected growth opportunities within your Arenas and learn how you can plan a private screening for your organization.
