Blog
-
When AI Meets Cultural Intelligence: Navigating Human Nuance in Pharma Market Research
AI can unlock nuanced insights at scale—but without cultural intelligence, it can distort reality. Find out how blending cultural listening with AI keeps pharma research connected to real people’s lives.
-
Building Deeper Customer Understanding: How Empathy and Storytelling Drive Insight-Driven Decisions
You don’t build customer closeness through data alone. True understanding comes from listening to real stories, emotions and dreams. Here’s how empathy and storytelling can guide better business decisions.
-
Women’s Health Is Everyone’s Opportunity: Uncovering the Next Wave of Care Innovation Through Market Research
For too long, women’s health has been treated as a specialty subset—but that view is rapidly shifting. Women’s health is everyone’s health, influencing families, communities, economies and nearly every category of care.
-
From Insight to Impact: Socializing & Activating Your Segmentation Strategy
Drive strategic impact with segmentation research. Discover how insights teams can socialize and activate a segmentation strategy to drive real business value.
-
How to Talk About DEI Without Talking About DEI: Leveraging Inclusive Strategy & Cultural Intelligence
Discover how leading brands embed DEI strategies into inclusive experiences, driving global growth, cultural relevance and lasting customer loyalty.
-
Insights from Three Rounds of Reality Checks on Evolving Consumer Sentiment Toward AI, Generative Tools and the Future of Agentic Technology
After three waves of conversations with 1,500+ consumers, a few clear patterns have emerged about how people are making sense of AI and what that means for the future, especially given the rise of agentic AI.
Reports
-
Building the Next Generation of Insight Communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?
-
The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
-
The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
-
Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
-
Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
-
Reimagining Inclusive Demographic Questions
In this must-have guide explore how to ask screening questions to get inclusive and diverse insights.
Videos
-
Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
-
The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
-
Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
-
Laced With Culture: How New Balance Walks the Line Between Legacy and Trend
New Balance didn’t chase trends—they built a cultural radar, asking real humans what moves them. At TMRE, learn how New Balance tapped into global insight, local nuance and always-on community with C Space to stay in step with the future.
-
Currency of Courage: How McDonald’s Made Empathy a Competitive Advantage
At CRC, get a behind-the-scenes look at how video storytelling didn’t just inform strategy—it transformed the way McDonald’s leaders saw their customers, their brand and their purpose. Because empathy isn’t a buzzword; it’s a business imperative.
-
The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
-
Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
-
Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
Podcasts
-
Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
-
Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
-
Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
