The Alice Code: Innovation Thrives at the Edges

In this highly creative session, explore how “looking-glass thinking” can transform innovation and unlock new possibilities for your brand.

Watch now to better understand how…

• Shifting perspectives and breaking norms sit at the core of transformative innovation.
• Methods like reverse brainstorming and clashing worlds reveal new solutions to complex problems.
• Emotions, whether frustration or joy, serve as powerful starting points for creative ideas.
• Imaginative thinking thrives when we challenge the impossible and dare to reimagine the rules.