-
What Can Brands Learn from Travel to Drive Better Innovation?
Why do so many promising ideas never make it beyond the whiteboard? The challenge isn’t a shortage of ideas. It’s finding the confidence to move them forward. This blog post explores how looking outside your category can help turn bold ideas into successful innovation.
-
Patient Insights in Alzheimer’s Disease: Rethinking Market Research for Earlier Diagnosis and Intervention
The biggest shift in Alzheimer’s disease isn’t just new treatments. It’s when decisions begin. As diagnosis moves earlier, patient insights on risk, readiness and family decision-making before symptoms appear could shape the future of Alzheimer’s innovation.
-
We’re Having the Wrong Conversation About AI in Qualitative Research
We’ve spent a lot of time asking whether AI belongs in qualitative research. But what if that’s the wrong question? Reflecting on our first cross-company AI Hackathon, this blog post examines what really matters when people and AI work together.
-
The Full Patient Story: What Surveys Capture and What Insight Communities Uncover
Surveys capture answers. Insight communities uncover the stories behind them. Find out why combining both approaches gives healthcare organizations a more complete view of the patient experience.
-
Closing the HCP-Patient Insight Gap: Understanding What Drives Decisions and Outcomes in Pharma
Behind every treatment decision is a combination of needs, motivations and experiences. Bringing those drivers into focus can help healthcare brands make more informed decisions. Find out how.
-
How Brands Can Reach, Engage and Understand IT Decision Makers Through Insight Communities
As technology decisions grow more complex, understanding the IT leaders shaping enterprise strategy is critical. Learn how insight communities help brands engage these audiences, uncover emerging priorities and make more informed business decisions.
-
Who’s Missing from Your Health and Life Sciences Research? The Cost of Excluding Patients Living with Disabilities and Medically Marginalized Populations
When patient voices are missing from research, the consequences can show up in the experiences, products and decisions that follow. See why inclusive health and life sciences research matters and how to uncover the perspectives too often left out.
-
Is Your Pharma Website Delivering What Patients and HCPs Need? Strengthening Digital Experiences with UX Research
Pharma websites are often built around internal priorities rather than how patients, caregivers and HCPs actually search for and use healthcare information. This blog post shows how UX research can improve digital experiences that better support healthcare decisions.
-
Launching into Synthetic Data: The Power of Insight Communities in Human-Guided Synthetic Research
Synthetic data is only as reliable as the human signals behind it. This blog post explores how insight communities provide the ongoing feedback needed to help brands validate, refine and keep synthetic systems connected to real human behavior over time.
