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Five Considerations for Tech Brands as AI Reshapes the Customer Journey
The customer journey hasn’t disappeared; it’s just gained an AI intermediary. For tech brands, the real challenge is knowing when customers are happy to let AI help and when they want to take control back.
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Ten Years at C Space: What’s Changed About Online Communities, What Hasn’t and Why It Matters
Over the past decade, customer insight communities have moved from a faster way to gather feedback to a strategic engine for innovation, brand, customer experience and growth. But as technology and AI reshape insight work, one thing hasn’t changed: the strongest decisions still come from understanding real people, not just more data.
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What Kind of Customer Connection Does Your Business Need to Make Better Decisions?
Not every business decision needs the same kind of customer connection. From ongoing insight communities to custom panels, pop-up spaces and AI-supported learning, the smartest approach starts with the decision you need to make, then builds the right customer intelligence ecosystem around it.
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Five Human Superpowers Researchers Need in an AI Age
AI can make research faster, but speed isn’t the same as wisdom. This blog post shares the five human superpowers researchers need to keep insight sharp, ethical and genuinely useful in an AI age.
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Beyond Dashboards: How Insight Communities Help Brands Truly Understand Advertisers
Advertiser dashboards rarely reveal the pressures, trade-offs and motivations behind the numbers. Learn how how insight communities help brands uncover the real decision-making context behind advertiser behavior, from campaign planning to platform loyalty.
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Data Isn’t the Oil of the 21st Century. Human Judgment Is.
What if AI’s greatest impact isn’t replacing human judgment but making it more valuable? This blog post explores why the best insight teams will be the ones that pair AI efficiency with deeper thinking, stronger relationships and better decisions.
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Should an Insight Community Be Part of Your 2027 Customer Insight Plan?
Your 2027 insight plan shouldn’t start with last year’s budget. It should start with what your business needs to understand about its customers. Here are five questions to help you decide whether an insight community belongs in your plan.
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How Can Researchers Stop AI from Turning Market Research into an Echo Chamber?
What if AI is shaping the answer before your research even begins? When AI-generated assumptions make their way into a brief, research can end up confirming what we already believe. Find out how to spot and challenge those assumptions before they become an expensive echo.
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What Can Brands Learn from Travel to Drive Better Innovation?
Why do so many promising ideas never make it beyond the whiteboard? The challenge isn’t a shortage of ideas. It’s finding the confidence to move them forward. This blog post explores how looking outside your category can help turn bold ideas into successful innovation.
