Precision meets empathy in market segmentation strategies that work

When you try to be everything to everyone, you end up connecting with no one. That’s why smart market segmentation research isn’t optional. It’s business critical. We blend deep human insight with integrated data sources to build segmentation strategies that spotlight the audiences who fuel real business results for your brand. Your efforts get sharper. Your impact gets bigger.

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Segmentation strategies designed with outcomes, not just outputs, in mind

A good segmentation gives you data. A great one gives you direction. Escalent has earned a reputation for uncovering distinct target segments and, as part of that group, C Space builds segmentation strategies with a clear end goal: helping your teams make smarter decisions, faster.

We begin with the end in mind to ensure action—starting with your business needs, whether that’s refining a go-to-market strategy, boosting customer loyalty, or tailoring experiences to key segments. From there, we combine deep audience research with integrated data sources to shape a solution that’s both human and scalable.

Using a tailored mix of behavioral, demographic and attitudinal insights, we craft segmentations that reflect real customer needs, not just what’s easy to measure. This is data-driven customer segmentation that starts with strategy and ends with meaningful business impact.

Real segments. Real people. Real results.

  1. Start with strategy, not stats. Before diving into data, we align on what success looks like. Whether you’re trying to grow a segment, differentiate your brand, or unlock new value, we define the business purpose behind your segmentation, so every decision is focused and measurable.
  2. Bring together the right data—and fill the gaps. We assess what you have (quant, qual, CRM, behavioral data and insights) and identify what’s missing. Then we fill in the blanks with targeted audience segmentation research to ensure your segmentation inputs are accurate, complete and human. No guesswork. No shortcuts.
  3. Build segments that are real and ready for action. Using advanced analytics, we develop clear, distinct segments grounded in behavioral, emotional and needs-based audience signals. Then we bring them to life as relatable personas, turning data into vivid, actionable profiles your teams can actually use.
  4. Activate segmentation across your business to ensure insight to impact. We help embed your segments through tailored tools, activation workshops and playbooks, so every team, from marketing to CX, knows how to act on the insight. The goal? A segmentation strategy that doesn’t just live in a deck—it lives in your business.
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Ready to make your audience segmentation work as hard as you do?

Our team of strategists and data scientists can help.

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Learn from our clients’ success in a segmentation case study

Helping Monster Reemerge as a Major Player in the Job Search Space

Faced with declining relevance, Monster.com partnered with C Space to redefine its target audience and rebuild its brand around respect, fit and blue-collar job seekers.

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Building and Launching the World’s Largest Dedicated Spanish-Language Streaming Service

Univision needed a focused strategy to successfully launch ViX, a premier Spanish-language streaming service. Partnering with C Space, they leveraged demand space segmentation to deeply connect with audiences and fuel brand growth.

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Explore our thinking on segmentation

From Insight to Impact: Socializing & Activating Your Segmentation Strategy

Drive strategic impact with segmentation research. Discover how insights teams can socialize and activate a segmentation strategy to drive real business value.

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