Blog
-
How Will Emerging Women’s Health Trends Shape Pharma in 2026?
Explore how emerging women’s health trends—from advanced gut-hormone science to fertility tech and whole-life mental wellness—will reshape pharma in 2026, and what it means for insight leaders tasked with turning deeper, more dynamic patient understanding into smarter strategy and impact.
-
From Signals to Solutions: Why Integrating Foresight and Innovation Is Critical for Sustainable Business and Brand Growth
Future-ready brands don’t treat foresight and innovation as separate disciplines—they connect them through consumer insight to turn big themes into meaningful business solutions. Drawing on lessons from LEGO, Patagonia and C Space’s proprietary co-creation methodology, this blog shows why foresight without innovation is wasted potential and how co-creation unlocks long-term, sustainable growth.
-
Standing with Consumers: Building Brand Resilience and Trust in a Cost-of-Living Crisis
As the cost-of-living crisis intensifies and the margin for error disappears, people across markets are redefining what value really means. In this moment between economic constraint and human resilience, brands that offer consistency, clarity and care become essential partners in helping people endure uncertainty.
-
Making Space for New Patients to Share Their Stories: Driving Patient-Centered Research in Pharma
Discover how to thoughtfully connect with newly diagnosed patients—listening to their real-world challenges and turning those insights into more meaningful treatments, tools and support from day one.
-
Beyond Representation: How Cultural Intelligence in Research Helps Brands Build Real Consumer Connection
Inclusion becomes meaningful when organizations build the cultural intelligence to understand the lived realities behind people’s choices—and design their strategies accordingly.
-
Are Your Favorite Sneakers Hot or Not? Consumer Insights on Sneaker Trends
The world of sneakers moves at lightning speed, shaping fashion, culture and personal expression. Our latest insights reveal which trends are rising, which are cooling and how consumers decide what’s worth lacing up. Explore what’s shaping today’s sneaker market—and where brands can make their next big move.
Reports
-
The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
-
Building the Next Generation of Insight Communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?
-
The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
-
The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
-
Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
-
Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
-
Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
-
The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
-
Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
-
The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
-
Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
-
Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
-
An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
-
Value, Revisited: Brand Relationships Under Pressure
Join fellow insight leaders for a 90-minute virtual Peer Connection session exploring what’s changed, what’s stayed the same, and what it means for how brands show up today.
Podcasts
-
Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
-
Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
-
Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
