Blog
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Gen Z Isn’t Using AI the Way We Expected. Here’s What That Means for Brands.
Early insights from C Space’s co-creation workshop reveal how Gen Z really uses AI, what shapes their shopping decisions and why some moments of friction are worth keeping. For brands, the opportunity is to understand where AI helps and where customers want to stay in control.
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What’s the Difference Between Synthetic Data, Digital Twins, Persona Bots and Chatbots?
Research buyers hear synthetic data, digital twins, persona bots and chatbots used interchangeably. This blog post separates the four concepts by what each represents, what each can do and where human research still matters.
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The Trial Was Feasible. Then Reality Happened: The Case for Better Clinical Trial Insights
A clinical trial may look feasible on paper but face unexpected real-world barriers. Discover how early patient and site insights can help sponsors anticipate challenges and design better protocols.
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How Online Communities Give Innovation a Head Start
Innovation doesn’t have to begin with a blank page, a new brief and weeks of rebuilding customer context. Online communities keep the conversation going, helping teams spot the small signals that point to unmet needs and find a more human starting point for what comes next.
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Interview with an Expert: What Trends Will Define the Future of Retail and Sports in 2026 and Beyond?
In this edition of Hall & Partners Interview with an Expert series, Colleen Gregg speaks with C Space’s Dave Savage about the retail trends shaping 2026 and beyond. From AI-powered personalization to more experiential shopping, they explore how changing consumer behavior is reshaping retail and sports.
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The Human Problem at the Heart of AI-Powered Market Research
As AI makes it easier to generate answers, knowing who’s behind them matters more than ever. For research teams, the opportunity lies in the customer relationships they’ve spent years building and what becomes possible when AI helps unlock that knowledge.
Reports
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Guide to Building the Next Generation of Insight Communities
A fresh look at the future of insight communities and how trusted human signal helps insight leaders navigate the age of AI, strengthen customer intelligence and make better decisions.
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The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
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The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
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The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
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Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
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Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
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Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
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The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
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Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
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The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
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Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
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Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
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An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
Podcasts
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Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
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Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
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Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
