Blog
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When Does Customer Obsession Become a Practice, Not Just a Slogan? From Customer Insight to Activation
Customer obsession isn’t a tagline. It’s built through ongoing customer storytelling that turns insight into everyday decisions. Explore how leading organizations embed customer understanding beyond awareness-building.
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From Respondents to Replicas: How Synthetic Data and Digital Twins Are Redefining B2B Technology Research
AI-powered synthetic data and digital twins are reshaping B2B technology research, accelerating how insights are generated. But their value depends on what grounds them: high-quality human data, thoughtful design and rigorous validation.
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How AI Is Changing Patient Information-Seeking Behavior, and What It Means for Healthcare Brands
AI is reshaping the patient journey, often before brands are even encountered. Explore how insight teams are tracking evolving patient behavior and building trust in a world where first impressions are generated, not delivered.
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Where Customer Insights Meet Action: The Role of Strategic Playbooks
Decisions move faster than research decks can keep up. In the moment, teams need clarity, not slides. See how playbooks turn insights into real-time, actionable decisions across marketing, product and CX.
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How Does Always-On UX Research Help Insight Teams Move Faster and Better Understand Users?
Continuous access to users allows teams to design with users—not just for them—and make faster, more informed decisions. By involving users throughout the process, teams across product, design and customer experience can iterate efficiently, refine experiences and uncover deeper insights. Learn how.
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How Can Pharma Leverage Insight Communities to Navigate a Complex GLP-1 Landscape?
GLP-1 is moving faster than traditional research can keep up. See how pharma teams track real-world patient and HCP shifts, spot emerging signals and make sharper, faster decisions in a rapidly changing market.
Reports
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The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
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Building the Next Generation of Insight Communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?
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The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
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The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
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Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
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Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
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Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
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The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
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Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
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The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
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Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
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Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
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An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
Podcasts
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Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
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Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
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Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
