Blog
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What Can Brands Learn from Travel to Drive Better Innovation?
Why do so many promising ideas never make it beyond the whiteboard? The challenge isn’t a shortage of ideas. It’s finding the confidence to move them forward. This blog post explores how looking outside your category can help turn bold ideas into successful innovation.
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Patient Insights in Alzheimer’s Disease: Rethinking Market Research for Earlier Diagnosis and Intervention
The biggest shift in Alzheimer’s disease isn’t just new treatments. It’s when decisions begin. As diagnosis moves earlier, patient insights on risk, readiness and family decision-making before symptoms appear could shape the future of Alzheimer’s innovation.
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We’re Having the Wrong Conversation About AI in Qualitative Research
We’ve spent a lot of time asking whether AI belongs in qualitative research. But what if that’s the wrong question? Reflecting on our first cross-company AI Hackathon, this blog post examines what really matters when people and AI work together.
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The Full Patient Story: What Surveys Capture and What Insight Communities Uncover
Surveys capture answers. Insight communities uncover the stories behind them. Find out why combining both approaches gives healthcare organizations a more complete view of the patient experience.
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Closing the HCP-Patient Insight Gap: Understanding What Drives Decisions and Outcomes in Pharma
Behind every treatment decision is a combination of needs, motivations and experiences. Bringing those drivers into focus can help healthcare brands make more informed decisions. Find out how.
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How Brands Can Reach, Engage and Understand IT Decision Makers Through Insight Communities
As technology decisions grow more complex, understanding the IT leaders shaping enterprise strategy is critical. Learn how insight communities help brands engage these audiences, uncover emerging priorities and make more informed business decisions.
Reports
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The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
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Building the Next Generation of Insight Communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next for insight leaders?
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The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
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The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
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Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
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Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
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Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
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The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
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Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
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The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
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Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
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Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
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An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
Podcasts
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Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
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Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
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Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
