Blog
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Five Human Superpowers Researchers Need in an AI Age
AI can make research faster, but speed isn’t the same as wisdom. This blog post shares the five human superpowers researchers need to keep insight sharp, ethical and genuinely useful in an AI age.
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Beyond Dashboards: How Insight Communities Help Brands Truly Understand Advertisers
Advertiser dashboards rarely reveal the pressures, trade-offs and motivations behind the numbers. Learn how how insight communities help brands uncover the real decision-making context behind advertiser behavior, from campaign planning to platform loyalty.
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Data Isn’t the Oil of the 21st Century. Human Judgment Is.
What if AI’s greatest impact isn’t replacing human judgment but making it more valuable? This blog post explores why the best insight teams will be the ones that pair AI efficiency with deeper thinking, stronger relationships and better decisions.
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Should an Insight Community Be Part of Your 2027 Customer Insight Plan?
Your 2027 insight plan shouldn’t start with last year’s budget. It should start with what your business needs to understand about its customers. Here are five questions to help you decide whether an insight community belongs in your plan.
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How Can Researchers Stop AI from Turning Market Research into an Echo Chamber?
What if AI is shaping the answer before your research even begins? When AI-generated assumptions make their way into a brief, research can end up confirming what we already believe. Find out how to spot and challenge those assumptions before they become an expensive echo.
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What Can Brands Learn from Travel to Drive Better Innovation?
Why do so many promising ideas never make it beyond the whiteboard? The challenge isn’t a shortage of ideas. It’s finding the confidence to move them forward. This blog post explores how looking outside your category can help turn bold ideas into successful innovation.
Reports
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Building the Next Generation of Insight Communities
A fresh look at the future of insight communities and how trusted human signal helps insight leaders navigate the age of AI, strengthen customer intelligence and make better decisions.
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The Innovation Cookbook: Proven Recipes for Smarter Growth and Customer-Led Innovation
Discover how to unlock better innovation by solving the right problems, co-creating with your customers and building ideas that thrive in the real world.
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The World of Women’s Health Is Primed for Disruption
Explore the fundamental problems that women’s healthcare needs to address, and the roadmap to success.
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The ‘S’ Word
The S Word unpacks how the language of sustainability is stalling progress—and offers brands a new path forward to build trust, drive impact and improve everyday lives.
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Travel Futures: The Antidote to Modern Living
Travel is no longer an escape—it’s the antidote to modern living. Discover how leading brands are redefining the journey in our latest report.
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Value Report: Building Back Consumer Trust in the Cost-of-Living Crisis
Discover how the cost-of-living crisis is redefining what people truly value—and how brands can build stronger relationships through empathy, clarity and care.
Videos
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Bringing Ethnographies to Life Showreel
Ethnographies offer powerful insight, but showing their impact isn’t always easy. At C Space, we create cinematic, emotive films that bring them to life. Watch our showreel to see how we’ve helped clients showcase real stories with real impact.
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The S Word: Breaking Free from Sustainability Paralysis Trailer
Discover how the word “sustainability” can unintentionally hinder climate action. Based on insights from 4,000+ people across three continents, this trailer brings our ‘S Word’ thinking to life. Watch the video and download the full report now.
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Value: Building Back Consumer Trust in the Cost-of-Living Crisis
Through real human voices, this video captures the emotional and practical toll of the cost-of-living crisis—and why brands must respond with empathy, not just offers. It’s a call to reimagine value in a world where trust is fragile and every decision counts.
Webinars & Events
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The Alice Code: Innovation Thrives at the Edges
Join Nick Coates and Amy Concannon as they challenge norms, spark looking‑glass thinking, shift perspectives and ignite imaginative innovation—where ideas collide, emotions fuel creativity and possibilities expand.
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Using BeSci to Nudge Customers Toward Better Outcomes
Want to know what really drives behavior change? See how CSAA and Escalent use BeSci to turn insights into action—and nudge customers when it counts most.
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Breaking Barriers, Building Bonds: Pioneering Inclusive Innovation
Unlock bold ideas and real impact—watch this session on how top brands are breaking barriers and reimagining inclusion through innovation.
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An Interview with New Balance’s Kasey Griesmer
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey shares how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
Podcasts
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Fireside Chat with Jane Frost, CEO of the Market Research Society
In this candid conversation, Jane Frost CBE, CEO of the Market Research Society, joins C Space’s Zoe Carter to discuss the evolving world of market research. From cutting through the noise around AI to unlocking insights that drive real impact, Jane shares her perspective on where the industry is headed—and why embracing creativity, curiosity, and human complexity is key to shaping the future of research.
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Customer-Led Transformation: Nissan’s CX Evolution
In this episode, Sandra Plakke, Innovation Manager at Nissan, joins Kathryn Blanshard, C Space’s EMEA Managing Director, to discuss how Nissan’s Customer Experience (NCX) team is reshaping the brand’s customer engagement strategy. From digital integration to stakeholder collaboration, Sandra shares how the NCX team is building lasting relationships and putting customers at the center of transformation.
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Women in Finance: International Woman’s Day Special
In this special International Women’s Day episode, Neha Mittal, Practice Director at C Space, hosts Sarah Emmerson (Visa) and Natasha Dekker (Santander) for an honest and inspiring discussion on what it means to be a woman in finance today. From navigating challenges to celebrating milestones, they share personal stories, career insights, and hopes for a more inclusive future in the industry.
