Our Thinking

The Better Why

Generate breakthrough insights and drive impact. A conference for insights leaders

The Better Why Awards and Conference 2021
The Better Why Awards and Conference 2021


Putting Insights on the C-Suite agenda. Now you can define your most growth predictive customers, and what they want from you.



C Space’s Arenas Programme is just one of the customer-inspired ways we help our clients explore their competitive landscape and understand what’s next for their brand. Arena Thinking grounds perspectives on the future in durable human truths, allowing us to credibly model the future by focusing on what deeply motivates people and what those motivations can unlock.

Enter the Express Arena


More than how we make ourselves look good, Express is a renaissance of “me”.

Enter the Play Arena


More than just a battle for attention, Play is the beating heart of a cultural revolution.

Enter the Move Arena


More than simply how we get from ‘A’ to ‘B’, how we live is how we move.