Lessons learned from 100+ insights leaders.

The Better Why Report

In this fast-changing world, nothing is changing faster than ourselves – both as customers, and as brands. For insights leaders and customer activists this presents a moment of accelerated change and opportunity. But are we ready to seize the opportunity? What needs to change in order for the insights community to fully realize it?

To explore this moment of accelerated change and the opportunity it presents, we interviewed over 100 leaders from global brands to hear their perspective on how the world of insights is evolving. In the report we share back the learnings on their key challenges and how they are tackling them.

Download this report to learn:

  • Where 400 insights, brand and marketing professionals believe the future of insights is headed (and why)
  • How to stay focused on strategic insights (and how to handle the tactical)
  • How to design your projects with purpose, and at speed
  • How to translate customer needs into business imperatives
  • How to work more effectively with agency partners