Staying close to customers has never been more important.
Nothing is changing faster than ourselves.
So what matters to customers right now? We’re exploring lock-down, and what follows it, from the customers’ perspective.
Living in the grey
The unknowns from earlier this year – when there were more questions than answers around Covid-19, social and political unrest – are being replaced by the experiences people have had with them. And those experiences set new expectations for what’s to come.
Embracing our truths
We go deeper with customers to discover how truth requires empathy
Being authentically inclusive
For customers, inauthentic action is worse than inaction
Believing our excuses
What makes change stick? And why do we resist real change?
Energy beyond the moment
Our energy persevere is fueled by something unexpected, and it’s in short supply
Habits of control
Customers offset negative feelings from the pandemic with positive feelings they can create and control for themselves
The widening empathy gap
People are experiencing the same thing very differently
Humanity in the Balance
Tapping into customers’ imagination, creativity and perspective
Insight is pivoting around a new normal.
Healthcare, Now. What we’ve discovered about coping in a crisis
C Space engages with hundreds of thousands of people – patients, caregivers and physicians – every day. They’re generating insights that are helping our clients understand how COVID-19 is affecting lives, informing and de-risking decisions about how to address those needs. Healthcare as we know it will be forever changed. Helping our healthcare clients anticipate future opportunities and mitigate risk has never been more urgent.
The Crisis Playbook, Part 1: Business Tactics During, and After, COVID-19
How we work needs a radical rethink. To support our clients, we’re building a best practice playbook for businesses: how to navigate now and plan for what’s next.
Customer Inside: A Practitioners Guide to Online Communities
Twenty years ago, when C Space pioneered online communities the landscape was unrecognizable from today. We partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that run them).