Staying close to customers has never been more important.
Nothing is changing faster than ourselves.
Staying close to customers has never been more important. Companies that thrive, even during volatility, often succeed because they invest in their customer – and they’re able to anticipate core needs, even as they evolve.
So what matters to customers right now? We’re exploring lock-down, and what follows it, from the customers’ perspective.
Embracing our truths
We have seen how easy it is for us to believe our excuses. Empathy demands understanding, which is exactly what makes it so hard. Yet the urgency to empathize isn’t just important – it’s essential to make progress together.
Being authentically inclusive
For customers, inauthentic action is worse than inaction
Believing our excuses
What makes change stick? And why do we resist real change?
The intersection between racial injustice, COVID-19, and the forces of change they represent
Habits of control
Customers offset negative feelings from the pandemic with positive feelings they can create and control for themselves
The widening empathy gap
People are experiencing the same thing very differently
Guilt in everything
Discovering that guilt isn’t entirely successful at keeping us in check
Insight is pivoting around a new normal.
Insight leaders at the world’s biggest brands are pivoting their methodologies and approaches to navigate what’s happening now. We’re sharing best practices from our clients and our colleagues, as a way to support the industry.
Healthcare, Now. What we’ve discovered about coping in a crisis
C Space engages with hundreds of thousands of people – patients, caregivers and physicians – every day. They’re generating insights that are helping our clients understand how COVID-19 is affecting lives, informing and de-risking decisions about how to address those needs. Healthcare as we know it will be forever changed. Helping our healthcare clients anticipate future opportunities and mitigate risk has never been more urgent.
The Crisis Playbook, Part 1: Business Tactics During, and After, COVID-19
How we work needs a radical rethink. To support our clients, we’re building a best practice playbook for businesses: how to navigate now and plan for what’s next.
Customer Inside: A Practitioners Guide to Online Communities
Twenty years ago, when C Space pioneered online communities the landscape was unrecognizable from today. We partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that run them).
How we are pivoting with our clients.
How we are working with the world’s leading brands to keep them closer than ever to customers.