Customer Now 2021/03
Respect as a source of competitive advantage
The companies that are getting it right know that insight – when operationalized – has the potential to drive growth and create competitive advantage.
Customer, Now.
Nothing is changing faster than ourselves.
Optimism, pessimism and the zero-tolerance economy
How did 2020 change the rules of engagement between customers and brands?
The new rules of engagement (according to customers).
How did 2020 change the rules of engagement between customers and brands?
2020 “In” Review
As a study of humanity, COVID-19 created the the world’s biggest deprivation study – having forced people everywhere to spend time without… Without the intimacy of human touch, the normalcy of day-to-day routine, nor the predictability of tomorrow. Without the same connections to others and our outside worlds, we have been forced to spend an exorbitant amount of time with our inner selves. So, hyper-focused “in” every thought, feeling, interaction, we look at what it really takes to ‘break through’.
Embracing our truths
We go deeper with customers to discover how truth requires empathy.
Insight, Now.
Insight is pivoting around a new normal.
Representation at Google
“I don’t think you can fully represent the world unless you have the world working for you,” says CMO Lorrainne Twohill on our podcast, Outside In.
The Better Why
In this fast-changing world, nothing is changing faster than ourselves – both as customers, and as brands. For insights leaders and customer activists this presents a moment of accelerated change and opportunity. Are we ready?
Healthcare, Now. What we’ve discovered about coping in a crisis
C Space engages with hundreds of thousands of people – patients, caregivers and physicians – every day. They’re generating insights that are helping our clients understand how COVID-19 is affecting lives, informing and de-risking decisions about how to address those needs. Healthcare as we know it will be forever changed. Helping our healthcare clients anticipate future opportunities and mitigate risk has never been more urgent.
The Crisis Playbook, Part 1: Business Tactics During, and After, COVID-19
How we work needs a radical rethink. To support our clients, we’re building a best practice playbook for businesses: how to navigate now and plan for what’s next.
Customer Inside: A Practitioners Guide to Online Communities
Twenty years ago, when C Space pioneered online communities the landscape was unrecognizable from today. We partnered with the Market Research Society (MRS) and 130 client side practitioners to explore & understand how to get the most out of online communities (and the agencies that run them).
