What customers expect from brands in tough times.

The rising costs of everyday essentials are influencing how and where customers spend their time and money. How can brands navigate the short-term customer responses and enduring societal shifts? Over 600 customers across 9 markets tell us the steps brands must take to stay relevant during the cost-of-living crisis.

We’re relationship experts who help businesses thrive in the relationship economy. 

In today’s environment, brands need to learn to give, as much as they seek to get. Thriving brands invest in their most valuable relationships, strategically, intentionally and confidently. 

Stronger relationships build stronger brands. We can prove it.

The CXC System has been validated by over 8 years of research. Customer-inspired and human-centric, it quantifies the strength and quality of customers’ relationships with brands and has a built-in typing tool that lets us segment customers by different relationship types, or statuses.

Our team of 400+ brings the right mix of audiences, approaches and experts to meet you and your customers where you are.

Discover and define your audience

Reveal opportunites for mutual value

Empower teams to empathize and act

Co-create the now, the next and beyond

Working with C Space, we came up with a novel approach. What if we met our customers as people, not as data, in an engaging way that captivated the team and taught them at the same time.

Matt Cahill, Senior Director, US Consumer Insights, McDonald’s

We’re helping our clients understand, manage and grow the relationships that matter most. 


Getting “Up Close” and personal with McDonald’s next generation of consumers


Building the world’s largest dedicated Spanish-language streaming service

Global Hotel Alliance

Creating a truly relational loyalty brand with customers at the heart of the process


Helping Monster reemerge as a major player in the job search space

We have worked with lots of consultants, but no one has come in and understood our culture and our processes faster than C Space.

John Krier, VP of Service Solutions and Customer Experience, Breg

Our latest thinking

Insights in the Age of AI

The unbridled evolution of generative AI is disrupting the world as we know it. To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders. 

How Brands Can Address Climate with Customers

Four ways climate is hitting insights – and what you can do with customers to change business impact for good.

Inclusive Research Practices That Maximize Relevance & Growth

Gen Z is officially the first generation where those identifying as “white” are in the minority. How do you ensure you’re staying relevant?