Drive strategic impact with segmentation research. Discover how insights teams can socialize and activate a segmentation strategy to drive real business value.

Discover how leading brands embed DEI strategies into inclusive experiences, driving global growth, cultural relevance, and lasting customer loyalty.

After three waves of conversations with 1,500+ consumers, a few clear patterns have emerged about how people are making sense of AI and what that means for the future, especially given the rise of agentic AI.

Did you know that globally ~300 million people live with a rare disease? And yet, traditional research models in the pharma industry often don’t fit the realities of living with a rare disease. Here’s an alternative.

Escalent Group has introduced The Advisor Exchange™, an online insight community of financial advisors offering fast, flexible access to advisors for deeper qualitative insights, 24/7.

Unpack the biggest questions and opportunities for the market research industry to reclaim the power of insight with Zoe Carter and Jane Frost.

Latin America offers a ground for innovation, cultural insights and brand storytelling. Discover why it’s a big step for brands shaping their global strategy.

In today’s unpredictable and complex world, building strong, meaningful relationships between brands and consumers is crucial. This was the focus of “The Fight for Clarity,” an event hosted by C Space in partnership with Hall & Partners and Escalent.

Brands build trust by meeting customers where they are. Explore how you can tailor engagement using cultural fluency, mobile-first tools and human insight to create meaningful brand relationships across diverse audiences.

AI is reshaping insights with speed, scale and precision. But without human oversight, it risks bias and misinterpretation. Here’s how balancing AI innovation with human judgment leads to smarter, safer and more ethical insights that create lasting impact.

To guarantee an actionable segmentation with staying power, qualitative research is a required part of the process. Here are the steps we take to ensure impact and long-term ROI when building segmentations for our clients.

Intersecting brand trackers with insight communities is a game-changer, creating a holistic, programmatic, actionable and competitive analysis of your brand’s landscape. Here are three strategies for implementation.

Effective collaboration between humans and AI depends on leveraging their respective strengths to maximize impact across tasks. This strategic framework outlines three key roles AI can play alongside research professionals.

Understanding how we can make sustained behavior changes requires us to take a closer look at some of the underlying Behavioral Science (BeSci) principles driving our actions.

Leveraging insight communities as our core platform for conducting UX research, we have a tried-and-true method to iteratively testing and developing digital therapeutic products. Here’s the C Space approach.

Innovation isn’t a solo act, it’s a dance. This blog explores five key principles for better customer involvement, showing how Insight Communities help brands co-create with their audiences to drive real innovation.

Stay ahead of trends. Foster authentic connections. Drive innovation. Learn how leveraging insight communities can help your brand.

The rise in the aging population, people living longer with chronic diseases, a shortage of healthcare staff and facilities and the high cost of professional care have all contributed to the growth of unpaid caregiving.

If you’re considering a DIY approach, it’s worth asking: Are you set up to fully optimize your investment? Here are some things to keep in mind.

Our latest report, The S Word, explores how “sustainability” can paradoxically stall climate action, as brands, consumers, and governments struggle with distrust and competing priorities.

C Space, the world’s leading insight community, customer strategy and innovation agency, is celebrating its 25th anniversary.

The rapid evolution of AI brings exciting opportunities, as well as critical challenges for the market research industry to address. Here’s how insight leaders are navigating the future.

As CosMc’s, a new beverage-led, alien-inspired, restaurant concept from McDonald’s, lands, we’re thrilled to announce C Space’s involvement in creating the experience with actual QSR customers.

To improve patient outcomes, it’s critical that brands use UX research, strategy and design to make healthcare more human. Here are some common misconceptions standing in the way. 

Explore how the modern travel landscape is evolving, with insights on shifting priorities and sustainable strategies from leading brands, in our latest report.

Insights leaders recognize the need to adjust research practices to account for a diversifying society, but what’s next?

According to US consumers, Black History Month marketing messages are missing the mark. Find out why.

Explore how the ‘   Value: Relationships Under Duress‘ project by C Space, in collaboration with Hall & Partners and Visa, uses empathy, cultural sensitivity, and innovative methodologies to uncover the emotional impact of the global cost-of-living crisis.

An insights guide for brands and researchers to understanding the digital natives shaping our future.

We spoke to consumers to understand their attitudes towards the holiday and how they are marketed to.

A successful online insight community delivers timely and relevant insights and recommendations with more actionable outcomes. But how do you prove ROI to key stakeholders?

A new study looks at the young people who stepped into their formative years amid the tumult of the pandemic. We call them Gen C. Learn about their unique values and habits  – and why they matter to brands.

Explore the evolving insights landscape and what it takes to keep your customers at the center of your business in 2024 and beyond. 

300+ consumers share their current attitudes around Dr. Martin Luther King, Jr., (MLK) Day and how brands can avoid exploiting cultural holidays to sell products and services.

Three critical principles on how co-creating with customers can make your foresight strategy more inspiring, relevant and actionable.

As the US prepares to celebrate the Fourth of July holiday, consumers are grappling with a new conversation around independence. Will AI make them more independent? Or too dependent? C Space’s AI Diagnostic longitudinal study uncovers key insights.

How and where customers spend their money and time is changing. 600+ customers across 9 markets tell us what this means for brands.

Jessica DeVlieger, C Space’s Global CEO, weighs in on the standout trends and most significant industry developments in ’23.

Four ways climate is hitting insights – and what you can do with customers to change business impact for good.

How are customer needs changing when it comes to the home in CEE –  and what is the opportunity for brands?

Today’s customers know their worth —   and expect an authentic relationship with brands built on mutual value. 

To uncover what insights professionals need to know about implications for the future of our practice, we talked to 45 insights leaders. 

It doesn’t have to be “complicated.” Take our quiz to learn how your customers view your brand and the implications for future growth.

Top data analytics and advisory firm Escalent announces today it has acquired C Space and Hall & Partners from Omnicom.