From ideas to impact, drive smarter development through customer collaboration and co-creation
Too often, innovation starts at the top—and falls flat. At C Space, we believe customer co-creation models offer a better way: faster, smarter, and rooted in real needs. Our co-creation strategy blends customer insight, concept creation and design thinking for innovation that actually delivers.
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Transform concept development from a guessing game into a customer-centric experience
Co-creation not only de-risks the product launch—it builds better ones. C Space’s co-creation innovation process fosters customer engagement, builds stakeholder alignment and accelerates development by grounding ideas in real consumer needs.
We go beyond surface-level feedback. By embedding ideation workshops and customer-driven innovation into every phase, we help teams unlock breakthrough concepts and refine them in context.
We also know innovation isn’t linear. So, we meet you where you are—whether in early discovery or at the concept screening stage—to help you move forward with confidence and clarity.
Our approach to co-creation is called Big Talk
Big Talk is the antithesis of small talk. Big Talks are collaborative ideation workshops where our clients and customers solve shared problems to spark customer-driven innovation. We build strong relationships with customers, treating them as expert partners in the problem-solving process. We believe this gets us further faster.
Not every co-creation program involves a Big Talk—we can focus more narrowly on Ideation or Refinement, depending on your needs, though our methodology is built on the same principles of collaboration.
Scoping: Align on a vision of success, guardrails and approach to ensure the right stakeholders are bought-in and engaged from the start. We meet you where you are, becoming experts in your business, brand and culture.
Discovery: Deep dive with your audience to learn the ins and outs and ups and downs of their experiences. We use these findings to uncover areas of opportunity.
Ideation: Generate a diverse range of solutions using creative techniques for incremental and breakthrough innovation.
Development: Develop, optimize and prototype concepts into MVPs for consumer testing.
Activation: Make change real by creating an activation plan that will work for your business and culture.
Curious how co-creation could spark your next breakthrough?
Ask us about our co-creation programs and concept development consulting.
Learn from our clients’ success in a co-creation / concept creation case study
As in every industry, the challenge for pharma is to create the best possible digital customer experience—creating digital health tools that actually work for the people who use them. That means designing for integration, usability and real-world behavior.
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