Using BeSci to Nudge Customers Toward Better Outcomes

Behavioral science has the power to improve people’s lives. But being in the business of driving behavior change is not for the faint of heart. Ever try to get someone to eat healthier? Follow doctor’s orders? Switch brands? It’s no small feat.

Watch Escalent and CSAA Insurance Group have a candid discussion about how research alone—understanding why people do or don’t do something—isn’t going to change anything. This webinar, hosted by Insights Association, is about using behavioral science to figure out how to nudge people toward a better outcome, especially when the stakes are high like protecting your home from a wildfire.

What can you learn from the webinar:

• Leverage six dimensions of behavior to connect the dots between emotions, beliefs and action
• Apply behavioral science to research outcomes to tackle hard-to-break habits
• Find high-impact moments across the customer journey
• Democratize behavioral science across your organization