CUSTOMER INSIDE
Building the next generation of insight communities
What has changed since C Space founded the insight community category 25 years ago? A lot. But the bigger, more important question is: What’s next?
We know that stronger relationships build stronger businesses. The brands that thrive will be those that invest in building and sustaining relationships with their customers to create more relevant and enduring products, services and experiences. And that means advancing technology to empower people, finding agile ways to meet
all customers where they are, leveraging creative tools for deeper understanding and providing human truths at speed.
To mark C Space’s 25th anniversary, in January we will be publishing a special edition of Customer Inside, our most popular guide reimagined to look at where communities have been, where they are and where we’re taking them.
Customer insight that drives business impact.
Insight teams are under intense pressure, overwhelmed by volumes of data, the dizzying pace of business and increasingly fractionalized audiences. Add to that growing feelings of isolation among customers who are on a quest for deeper,
more meaningful connections.
When done well, insight communities can knock out those challenges, allowing brands to leapfrog the competition by building deep, culturally intelligent relationships with their customers. Relationships that lead to better experiences
and durable business growth.
Find out where C Space is taking insight communities next to ensure they solve a broader range of end-to-end business issues to drive growth. This
guide is rich with perspectives from cross-sector insight professionals, thanks to our partnership with the Market Research Society (MRS), as well as secondary research and an existing knowledge audit from 25 years of practice.
Pre-register to get on the first-access list.
Be the first to better understand the most pressing issues for insight leaders moving forward, plus best practices to overcome them.
You’ll discover how to:
1. Connect with your next generation of customers today. If your brand isn’t accounting for a diversifying society and reaching audiences with increasing economic power, you will be left behind. Engage hard-to-reach audiences, translating insights into the enduring products, services and experiences your brand needs to stay relevant.
2. Balance technology with humanity. Enhance research quality by improving accuracy, efficiency and reliability at various stages of the research process with thoroughly vetted AI. But don’t lose sight of
the need for the nuanced understanding only humans can provide your brand.
3. Drive impact through next-level storytelling. Insights are only as valuable as the action and impact they inspire. Apply a variety of mediums to customer insights, teleporting real human beings and real emotion to the boardroom to win buy-in from your C-suite.
Insight communities remain unique in their ability to move beyond transactional interactions in online spaces. They are more than just a market research method — they unlock the full potential of relationships to fuel real growth.
Melissa Sauter, CEO
Escalent Group (Escalent, C Space, Hall & Partners)
Let’s talk about your insight needs.
Get 24/7 access to invested customers who give you the competitive edge your business needs through insight communities by C Space.
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The US population is diversifying, which means our research practices need to shift to ensure we’re hearing all voices. To help brands remain competitive, insights leaders need to approach every step of the research process with a DEI lens.
