Jobs to be done: A smarter way to innovate
Innovation isn’t about adding features—it’s about solving real problems. With the jobs to be done (JTBD) lens, C Space helps brands uncover what people are truly trying to achieve. That insight turns innovation strategy into a compass, guiding teams to create products that matter and belong in customers’ lives.
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An innovation strategy centered on understanding people’s aspirations
Solving people’s problems is a vital part of customer-centric innovation. But finding jobs to be done reframes the problem to focus on desired outcomes vs. functionality. It requires understanding what people are functionally and emotionally trying to achieve and the needs they wish to satisfy.
This outcome-driven innovation strategy empowers brands to build product platforms customers consistently hire—anchored in real customer behavior, not passing trends.
The best part? Once jobs are determined, they live on as an understood truth throughout the client’s organization. And they continue to inspire the generation and adaptation of various solutions in response to cultural shifts, technological advancements and market demands. This helps brands shift from chasing trendy competitor features or building things just because they can to actively leading disruptive innovations that solve unmet needs.
Finding JTBD involves discovering the opportunities between what is and what could be
Jobs to be done is a customer needs analysis method designed to identify unmet customer desires and fuel product development strategies. It uncovers how people define progress—then shows how brands can help deliver it. The gap is where the work lives, and we’re the guide that helps brands tackle it with confidence.
We begin with interviews, using laddering techniques to uncover and identify unmet customer needs. Armed with the jobs, we set out to maximize their effectiveness:
It’s time to reframe your innovation strategy—from features to outcomes, from product-first to people-first
Ask about our jobs to be done research and consulting.
