An opportunity assessment framework that helps you filter and prioritize
At the end of an innovation discovery process, after ideation or opportunity identification, how do you assess your opportunities and identify which are the highest value or highest potential? Our opportunity assessment framework offers a rigorous—but human—way to filter and prioritize your market opportunities.
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We help you understand which market opportunities to invest in
So, you’ve used something like the jobs to be done framework or you’ve otherwise identified the consumer needs you think your product or category can fulfill. You’ve done some opportunity scanning and identified some of the areas you could play in. But identifying which business opportunities to invest time, money and energy in is still unclear. That’s where we can help.
We develop customized scoring and ranking solutions which consider four axes:
Market opportunity assessment: Unpacking four axes
The customer need underpinning the opportunity
Some needs are bigger than others, and some needs are worth paying more for than others. We’ll help you understand how big this customer need is, for which segment(s), and how to identify potential customers who’ll pay for it.
The degree to which this opportunity makes sense for your brand
Some opportunities might be huge for the category but represent a direction your brand doesn’t want to go. We’ll work with you and your stakeholders – including your customers—to score each opportunity based on brand fit and stretch.
The resources required to explore the space
Some business opportunities will be more costly to explore than others. Some might be quick wins, while others require task forces and capital investment. We’ll help you work out the difference.
The market or commercial realities
Some opportunities represent bigger potential value gains than others. We can help you with market and opportunity sizing to justify why Opportunity A (which is more costly to explore, for example) actually is the one you should be taking seriously (because it represents a $100M opportunity).
Let’s explore your best business opportunities
Ask us about our opportunity assessment framework to prioritize investments and unlock market growth with confidence.
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