Laced With Culture: How New Balance Walks the Line Between Legacy and Trend

Alan Moskowitz and Kasey Griesmer of New Balance will co-present “Laced with Culture: How New Balance Walks the Line Between Legacy and Trend.” How do you make a 119-year-old brand feel like it was made yesterday? New Balance didn’t chase trends—they built a cultural radar, plugged into the streets of New York, London, and Tokyo, and asked real humans what moves them. With C Space, they didn’t just study consumers—they walked beside them, virtually and literally, shop after shop, scroll after scroll. This is the story of how New Balance tapped into global insight, local nuance, and always-on community to stay in step with the future.